Website Closers® presents a healthy offering in the ever-growing Organic Superfood sector. This 5-year-old eCommerce Brand has a special niche that has proven to be attractive to customers and highly scalable. The company is one of the largest sellers of premium, organic and sustainable Superfoods in the form of raw ingredients and super snacks, selling syrups, healthy boxes, superfood powders, dried fruits and snacks, bee products and oil and butter. Their focus in the organic superfoods and healthy living industry is showing no signs of slowing down with TTM Earnings already tracking 20% over 2021 Earnings. With just 34 SKUs, all of their products are sustainably and organically sourced from their long-time and highly vetted suppliers, some of which provide some products exclusively for this business.
Their flagship organic sweetener is made using a proprietary extraction method, which produces a smoother, healthier syrup than those that are sold by competitors. The company has a classically diverse assortment of products and sales channels, which include both eCommerce platforms like eBay and Amazon, their own D2C website, as well as wholesale into retail stores. In the past, some products were sold at large retailers, like Kroger and Costco. 60% of traffic generates organically, demonstrating just how popular the company has become with their audience.
Their flagship product is a top-of-the-line Yacon syrup. The company is the foremost producer of this syrup, and they utilize a proprietary extraction method to produce it. This allows them to not only provide additional health benefits in their product, but also create a delicious higher quality, smoother syrup without the common sedimentation that plagues their competitors. The company also sells a wide range of other popular superfood products. These include beetroot, spirulina, bee pollen, chlorella powders, green teas, and dried fruit and snacks. They have earned an Average Order Value of $16.99 and see consistent sales throughout the year.
They sell their products on Amazon, D2C on their WooCommerce website, and wholesale. They also sell products on eBay and Walmart.com, and have sold in big box retailers in the past. Their most active storefront is through Amazon, which accounts for approximately 90% of the company’s total sales. Seeing that the global superfoods market was valued at an astounding $152.71 Billion in 2021 and has shown no signs of slowing down, the business has a fantastic amount of potential for expansion into other markets. Whether they use the Amazon platform to pursue new sales locations, such as South America, or build upon the brick-and-mortar retail side of the business, the sky is the limit for this prospering brand.
Fittingly for a business that prides itself on its natural products, much of their growth has been through organic traffic. Organic traffic accounts for 60% of their sales with the rest stemming from their paid Amazon ads. By adjusting their marketing spend onto new websites and platforms, they could see an immediate increase in their sales and profits.
The owner has worked diligently to form strong relationships with their suppliers, to ensure that their products are consistent in both quality, and delivery times. Additionally, some of their products, such as their Yacon syrup, are manufactured specifically for their company, giving them even more of an edge over the competition. All of the company’s products arrive with the signature branding and packaging from their supplier, whether through FBA or the warehouse.
The business is well-designed for lean operations and minimal oversight and the current owner works just 10 to 15 hours every week. Their daily tasks consist of delegation, overseeing the sales channels, and managing orders with suppliers, with most of the warehousing being handled by Amazon FBA and the company’s employee. Because of this, a buyer will be able to shape the management structure to best suit their preferences and lifestyle, affording them a high amount of flexibility.
The superfood industry is new and incredibly vibrant, with more consumers by the day growing more aware of the importance of looking after their health, and of the many benefits that superfoods can offer them. In 2021 alone, the global market was valued at $152.71 billion, and it’s projected to rise at a remarkable CAGR of 9.2% during the forecast period. The company is in the prized position of being established in this fast-growing market, giving them ample room to grow in the future.
One of the best ways that they can assure their climb is through improvements to their current marketing campaign. They could strengthen their organic traffic rate by optimizing the search results of their official website, by developing their affiliate program, and by investing in influencer marketing. The brand could also launch an active social media strategy by creating accounts on Facebook and Instagram, which the influencers could help grow, and, in turn, serve as another valuable source of organic traffic.
Another way to improve their marketing strategy would be the use of paid advertising. The company could raise their add-spend on platforms such as Amazon, Google, Facebook, and TikTok, guaranteeing that they will reach a wider audience.
A buyer could also focus on the company itself in order to scale, by taking actions like hiring on a business development manager, offering additional Subscribe & Save on Amazon, and continuing to grow their retail and wholesale channels. The brand would also benefit from expanding into profitable international markets such as South America.
The company is several steps ahead of their competitors. They exclusive rights to several of their offerings, and their proprietary manufacturing method for yacon syrup has made them a top provider in the superfoods niche. They have unique partnerships with indigenous farms to produce as high-quality products as possible, and have obtained a thriving enough following that over half their sales are organic.
Contact Website Closers today to learn more about this marvelous offering from our brokers.
