Website Closers® presents a fully trademarked brand of automotive organizers, including a patented design. Custom developed to fit glove compartments and center consoles for a large assortment of vehicles, this company primarily operates as an Amazon FBA eCommerce Retailer. With their American Amazon storefront now representing 89% of all sales, they have expanded into Amazon Canada which delivers 7% of sales and onto eBay which is responsible for 2% of all revenues. The business has invested in 48 exclusively owned molds and patents to build defensive moats against competitors. Due to its impressive 40% growth rate and 32% Net Margins, the company has proven its worth time and time again for 9 solid years. Several low hanging fruit growth opportunities are immediately available.
This vastly lucrative market is valued at $510 billion in the U.S., allowing this company tremendous opportunities to scale just in the U.S. market alone. After 9 years of growth, this brand has become a leader in its field. A key aspect of their burgeoning success has been the ability to make these products available for a variety of different vehicles, with each accessory designed to fit a specific make, model, and year. From passenger cars and SUVs to full sized pick-up trucks, custom built organizers are available. Popular products fit Toyota, Chevy, GMC, Ford, RAM, Jeep, Honda, and more. More than 80% of their product line is made up of organization products for the center console of specific vehicles. Glove box organizers were added to the list of product offerings following multiple customer requests and continues to be a growth initiative.
Private-label branded, their products are made from proprietary molds and CNC manufactured. The brand is trademarked and one design, impacting 3 SKU’s, is patent protected with an application pending to broaden the coverage of the existing patent. Each product is an exact fit with the make and model of the vehicle. Designed and manufactured in Denver, Colorado, this company owns its molds with all products manufactured to the company’s exclusive designs and specifications. The company’s products, designed to maximize convenience within the vehicle, are proven winners that have delivered a strong and repeat customer base to this brand, along with excellent reviews and ratings.
This venture currently has 76 active SKUs on offer and revenues have soared on a modest average order value of $19. This niche brand is part of the tremendously successful global auto parts and accessories market, which is projected to become a trillion-dollar industry by 2027. Customer response to these SKUs has not only been profitable but also highly enthusiastic; the brand retains a 4.8 Seller Rating on Amazon along with a 4.5 Star average product review.
To market its products, this company has relied on both paid media (PPC) and organic (SEO) marketing to date. The company has used PPC ads on both their U.S. and Canadian platforms on Amazon while employing SEO on their main website to redirect shoppers to Amazon for purchases. Leveraging social media sites like Instagram, Facebook, and Pinterest has also driven organic traffic to their site and helped build brand awareness. In partnership with these proven marketing strategies, there are multiple ways to scale this promising business.
New sales tactics that emphasize an increased push for advertising on Facebook and Instagram, along with the optimization of their Amazon PPC program could deliver a phenomenal boost to sales. Enhancing those marketing campaigns could be a powerful method for scale, alongside increasing paid media, growing the company’s affiliate program, and implementing an influencer campaign. The company also has massive growth potential in expanding the product line to include additional popular vehicle makes and models. New models of vehicles are released on average every 5 years, so the product roadmap is automatically generated by the auto manufacturers themselves. The company could also develop organizers for European car models, a whole new avenue of growth.
Additionally, this brand could work to boost direct sales through their website and expand international purchases using Amazon’s platforms in Europe, Mexico, and other countries. Another option would be to focus on growing the Amazon affiliates program. Expanding into aftermarket automotive distribution channels such as Realtruck.com, TransAmerican Auto parts, and Keystone Automotive, while also listing on other online marketplaces such as Walmart are also incredibly promising paths.
The current owner spends 30-35 hours per week running this business. Their responsibilities include monitoring Amazon Seller Central and inventory levels, handling shipments to Fulfillment by Amazon, bookkeeping, supply management, new product research, and design development. They also currently contract with a service which monitors Seller Central for inventory reconciliation, account health, and negative seller feedback removal. The owner does not have any employees. These demands could be dramatically minimized with the addition of contractors or staff members.
This is an enormously successful business that offers any potential owner the opportunity to maintain an unrivaled brand with rising gross revenues, highly successful SKUs, and an ever-expanding customer base. As the market grows, this brand takes pride in knowing that they are providing comfort and convenience in their customer’s cherished vehicles with exclusive offerings only they can provide.
