Website Closers® presents an eCommerce Brand in the Dental Equipment niche, primarily selling their array of top-of-the-line products to dentists and dental hygienists around the nation. Their offerings include Dental Loupes & Headlights, Dental Handpieces, Implant Dentistry, Intraoral Cameras, Endodontics, Dental Curing Lights, Dental Photography, and Dentistry Templates.
The company makes use of a sourcing agent to locate products directly from factories and has acted as an invaluable asset to the company’s growth. A new owner will have the benefit of using this sourcing agent for their own growth plans and to help facilitate price and payment terms.
All of the company’s products are sold under their brand name. Their DropShipping inventory model, coupled with their extensive network of manufacturer contacts, means that the company isn’t required to purchase any products upfront. This is a huge benefit to the buyer of this company since they will not be constrained by cash flow needs for inventory management or have the expense of managing a warehouse location and warehouse personnel.
Their profitable, efficient business model and uncomplicated marketing plan have led them to strong sales since inception. Though they have already grown well over the years, a buyer of this business could scale and polish them with the right amount of eCommerce or digital marketing expertise.
A great way that they could better target their ideal audience and maximize ad expenditure and conversion rates would be to extend marketing to dentistry periodicals and websites. They could also add to their existing revenue streams by investing more effort in referral programs and regional distributors, as there are many who have already contacted the current owner about this.
They could also improve their marketing strategy by implementing more personalized content and video testimonial reviews. Positive reviews from professionals within a niche often drastically boost conversion rates for eCommerce storefronts and can be even more so in medical-related fields.
The brand could also use their extensive email and SMS database to their advantage, as this would serve as a highly cost-effective customer acquisition method. An SEO campaign would be beneficial for similar reasons, generating traffic for years to come with the right keywords and optimization. The buyer could take a step towards this by creating landing pages in each country that the company operates within.
Their orders, repeat customer rates, and conversions are all set to grow as a new owner of this company continues to add new SKUs to the catalog and market them to new and old customers alike as they’re released. They could strengthen this flow of prospective consumers by expanding their storefront in promising global markets, as while their international sales are already growing, targeting these regions would make for even quicker growth.
The current owner has a remarkably low workload, requiring a meager 12 to 16 hours a month to run the business, with customer support being handled by one part-time employee. This makes this acquisition perfect for a first-time buyer interested in learning the ropes, or someone with an interest in earning a steady income without needing to put in too many hours.
The business operates within a lucrative industry, with customers who are happy to spend hundreds of dollars if it means a quality product. Their reputation has started to speak for itself among dental professionals, creating a fantastic source of organic traffic among their key demographics. However, they could make this flow stronger by advertising on social media, search engines, and email as needed.
The dental equipment market is toothsome, to say the least. As the aging population grows, so does the prevalence of dental diseases, the demand for cosmetic dentistry, and the innovation in dental products. These combined factors have fueled the growth of the industry, alongside a rising interest in dental care facilities and surgical procedures.
Studies have shown that in 2020, 63% of adults aged 18 years or older took a trip to a dentist in the US. This high number of dentist visits has, in turn, led to a high amount of demand for dental equipment for check-ups and treatment, which has made this brand invaluable for workers in the market. Though the eCommerce segment of the dental equipment industry is still evergreen, the priciness of proper equipment has been a source of frustration for dental hygienists everywhere, which the company works to counteract with the affordability of their own products. Seeing that many of their customers are dentists and dental practitioners from tier 1 countries, it’s clear that their efforts haven’t gone to waste.
Dental health and hygiene is a concern that affects consumers of all demographics, and, as such, sees constant demand throughout the year. This provides the company with a stable cash flow, efficient logistics, and a simplistic advertising strategy.
