This business is an eCommerce Retailer in the Men’s Grooming Sector, primarily focused on Beard Care. The products sold by this Internet Company are highly rated and reviews on Amazon.com and rank well in Health & Beauty. This Shark Tank featured media darling has almost 40,000,000 social media views and a YouTube channel with over 280,000 views. This business has 2 utility patents and 2 design patents issued along with 7 trademarks and 4 copyrights. This is an easily transferable and relocatable business that is just getting started and already generates revenue through Amazon, Shopify, Retail Distributors and Royalty Licenses from other Retailers.
The business serves customers both men and women (who love their man’s facial hair) and the overall lifestyle of sporting any type of facial hair. They have 4 ingenious SKU’s that make up their inventory of tools, kits, beard and body care and apparel. The business has royalty licenses with 7 products, which range from $1.25-$2 per unit, creating a tidy rolling income. There are two suppliers, one main/ one back-up who exclusively manufacture for the brand.
Sales are 10% Shopify and 90% Amazon. Amazon loves this brand, which has a 4.8 seller rating – and two of its 4 products enjoy Best Seller and Amazon Choice awards. All inventory is in stock and at a third-party warehouse, which makes this a remote opportunity that can be operated from anywhere. The business is in maintenance mode at the moment, requiring about 15 hours per week of owner’s attention. This could be reduced or expanded depending on the aggressiveness of the buyer. This is a one man show, though current owner outsources minor work to VAs.
Marketing has centered around PPC, ranking for keywords in the category and trending industry keywords. Occasionally, influencers have been brought on board in the men’s grooming segment, and women influencers who can push gift sales. There’s huge opportunity here for expansion into Amazon international, as well as opportunities to sell on a wholesale basis, which have been received but not evaluated. There is a large email database waiting to be tapped into, which could pair nicely with an expansion of SKU’s and offers of budget kits. The business is up and running, and ready for someone with general business development skills and a desire to hustle to step in. This one is a ‘cut’ above the rest!