Website Closers® presents a SaaS Business for sale that serves as an all-in-one loyalty, referrals, VIP tier, and affiliate marketing suite aimed at accelerating growth for eCommerce brands. Its unique software integrates with eCommerce sellers’ websites and helps promote customer loyalty, retention, and development. The company boasts $550,000 in annual recurring revenue, commendably low churn rates and customer acquisition costs, and a customer LTV approaching $49,000.
Business Broker Takeaway
Our analysis of this business shows that the value propositions present are strong for a buyer looking to get into the SaaS space. We are excited about this business for three important reasons:
- Market Demand: A typical brand aims to decrease customer acquisition costs while increasing retention and revenue. A well-executed loyalty program can solve both problems by incentivizing existing customers to interact with the brand and simultaneously refer their friends and family to the site. eCommerce customer acquisition costs have doubled or tripled over the past few years. Therefore, brands are looking for ways to lower their customer acquisition costs. This company has solved those pain points, evidenced by tremendous customer growth, revenue, and profitability.
- Performance Metrics: The business boasts an incredibly low churn rate, $45,000+ in Monthly Recurring Revenue, and nearly $550,000 in Annual Recurring Revenue. The Customer Acquisition Cost is only $536 compared to an outstanding $48,700 Lifetime Value. Since they typically witness a 15x return on investment, the service is easy to sell, and retention remains high.
- Growth: Based on recent expansion into the large enterprise customer space, projections for 2024 indicate a 40% year-over-year revenue increase. While most competitors can integrate with two or three prominent platforms, this software integrates with six that large eCommerce businesses typically use, including Zapier, Klaviyo, Power Reviews, and other enterprise-grade software. The company now attracts more prominent clients, dramatically increasing revenue and profitability.
Service Offerings
Because of the innovative model, clients typically witness an excellent ROI. The software facilitates rewarding a brand’s existing customers’ interactions with its site. These interactions are varied and could be via purchases or reading their blogs, for example. All of these actions can earn customers points. They can redeem them for a discount or an entire order when they accumulate sufficient points. Doing so incentivizes customers to interact with the brand and make additional purchases on the site.
New customers are critical, and eCommerce companies love referrals, which is the primary component of this software suite. Referrals are an incredibly low-cost acquisition method but have traditionally been unreliable. Existing customers who like a brand often want to notify friends and family about it. Still, in more cases than not, they don’t. This software solves the problem by incentivizing them to act, such as offering a percentage off their next order. Tools can be integrated into a website so that when a customer makes an order, a pop-up will suggest a referral.
Two other system features depend on a brand’s goals, while a third is a tiered offering. Many stores aim to do this but lack the expertise. Essentially, when customers spend a certain amount, they gain access to a special program that gives them benefits such as discounts and free shipping. In this sense, the company allows brands to offer their own membership program, emulating Amazon Prime.
The last module, launched in 2023, is a streamlined affiliate program. In contrast to referrals that offer customers a discount code, affiliates are paid a percentage for each sale. The software integrates with PayPal, gift cards, or manual options to suit the needs of any business.
Lead Generation
A modest marketing strategy relies primarily on SEO, an informative blog targeting eCommerce brands, and partnerships management has steadily built since launching the business. Subsequently, a buyer with marketing expertise can quickly reach a vast new audience and boost sales dramatically.
Operations
Since the complex work of building the platform has been completed, the owners have streamlined operations. One dedicates around 3 hours weekly to the business and focuses primarily on the following:
- Assisting with client support messages
- Investigating new integrations
- Managing enterprise communication
- Creating custom quotes
- Creating all ticket specs
The other contributes between 1 and 2 hours weekly. Their responsibilities involve:
- Reviewing technical issues
- Delegating fixes
- Managing AWS/vendor infrastructure
Development and maintenance are outsourced to a contractor who will remain post acquisition.
Conclusion
This business has a proven track record of financial performance, impressive growth, and customer demand. It addresses numerous pain points for eCommerce operators and is poised for continued expansion and profitability under capable new stewardship.
