WebsiteClosers® presents an SBA Prequalified Digital Marketing Agency focused entirely on Paid Media through Google for small to mid-sized businesses. Over the last 6 years, this business has positioned itself as a Paid Media Agency, delivering targeted advertising solutions to a diverse clientele, including small businesses in Home Services, eCommerce, and Consumer Services, and agencies seeking white-labeling services. The company’s digital presence is bolstered by their custom-developed WordPress website, maintained by a dedicated team. The website attracts over 600 monthly visitors, demonstrating its established presence and potential for further growth through enhanced marketing strategies, cross selling, adding additional services, and more.
The agency has never needed a big sales pitch. Clients sign on because the work speaks for itself. Most stay for months, often years. These are business owners who want real results, not long reports or flashy campaigns. The business also has a history of managing Google Ads accounts in Canada and Europe, showing it can operate internationally, even though the current focus is entirely domestic. One important advantage is the referral network. The business receives new accounts from white-label agency partners without spending on marketing. In the last two months alone, three new clients came from agency referrals. This gives the business consistent growth without extra work.
A key part of this business is their streamlined operations, requiring minimal overhead with essential tools like Google Workspace and Zoom, amounting to less than $100 per month. The owner, leveraging strong relationship-building skills, dedicates just 3-4 hours daily, focusing on client interactions and strategic oversight. Additionally, the business is supported by expert contractors, including a Performance Manager and Technician, ensuring efficient management and execution of ad campaigns.
The brand’s market position is reinforced by its status as a Google Partner and SEMRush Certified Partner.
Business Broker Takeaways
1. Optimized Operations. The business operates with low overhead and a lean structure, allowing potential buyers to maintain high margins while focusing on scaling the brand. Monthly expenses are minimal, under $100 for basic tools like Zoom, Calendly, and email.
2. Growth Opportunities. The business has never run consistent ads, hasn’t used email marketing, and only posts to social media once in a while. Still, the owner has brought in new clients via referrals and agency partnerships. Turning ads back on, building out a newsletter, or posting more often on LinkedIn or X could bring in new leads quickly. A buyer could even explore cross-selling website services or adding more staff to take on larger clients.
3. Seamless Transition. The current owner is willing to stay post-acquisition to manage existing relationships and ensure a smooth transition, making it an attractive opportunity for a buyer with expertise in PPC and a desire to grow a results-oriented agency.
4. Steady Income and Long-Term Clients. This Google Ads agency has a strong client retention rate, with most relationships lasting around 9 months or more. The current owner manages around 30 accounts, all based in the U.S., and works just a few hours a day. Clients are mainly small businesses and other agencies who keep coming back because they trust the results. The work is clear, focused, and dependable, something many businesses are actively looking for.
Where a New Buyer Can Step In
This business has never taken full advantage of its growth potential. The owner admits he hasn’t been consistent with social media or email marketing. There’s a blog, but it hasn’t been used much. The email list exists but hasn’t been developed. Turning on Google Ads again would almost instantly bring in leads. This is something the current owner has done before with results, spending a small amount monthly and always generating leads.
Social media is another untapped opportunity, with platforms like LinkedIn and X, they could consistently create posts on these platforms to drive traction. The business also has good stories to tell, testimonials, case studies, and client wins, but they’re not being shared regularly. These are simple things a buyer can fix without needing a major strategy shift.
The seller is open to staying on for a while after the sale to help manage client handoffs and maintain the smooth operation. For a buyer with PPC experience, this is a ready-to-run business with loyal clients and low costs. There’s also room to cross-sell services like web design or SEO with the right partner or hire. This is a clean, straightforward agency with long-term clients and plenty of room to grow.
