Website Closers® presents an SBA-Prequalified eCommerce Brand that helps customers look and feel their best through their health and beauty products within the Nutritional Supplements Vertical. These all-natural supplements help customers with appetite control, a strong metabolism, weight management, increased energy, improved digestion, and a variety of other issues, giving customers a hand in reaching their health, fitness, and beauty goals.
Their status as an SBA-Prequalified brand presents a fantastic opportunity for Qualified Buyers, as it allows the new owner to purchase this acquisition for as little as 10% down, with the SBA loan amortized over an entire decade at interest rates that are among the lowest on the market. This offers buyers a valuable chance for a buyer to see a return on investment (ROI) in less than 1 year while still generating a solid cash flow post-debt service.
The Brand
Their health and wellness supplements fall under multiple, high-demand categories in the industry, and, to ensure that ingredients with the highest possible quality ingredients and unique proprietary blends are use, they work directly with their manufacturers. Doing so also allows for a fast and reliable shipping process, and products that are set apart from those of their rivals.
They generate 55% of their revenue from Amazon, followed by their Shopify storefront, which makes up for 35%. eBay, Walmart, and Wish make up the remaining 10% of sales.
Logistics & Supply
The company utilizes different third-party suppliers for their manufacturing, some of whom the team directly works with on their product ingredients and blends. Many of their top-selling products include ingredients and mixes that are different from the stock formulas that competitors offer and contain benefits such as increased nutrients per serving and added constituents to set them at a higher standard than other alternatives.
The brand uses a 100% stock inventory model, with products being shipped directly from their warehouse and Amazon FBA facilities. Their existing warehouse is run from a residential home alongside a nearby storage facility where monthly units are rented out, the latter of which primarily serves to handle bulk storage and Amazon FBA inventory. The team typically handles the packing and shipping process in their residential area, while a multinational logistics company collects and delivers approximately 300 to 500 orders daily.
They place new inventory orders every quarter, with standard payment terms of 50% down and the remainder due upon shipment.
Marketing
Their digital marketing strategy consists of various thought-out strategies and achieves a strong ROAS of 4. Google and Amazon Ads are their top-of-funnel marketing strategy, followed by eBay and Walmart at mid-funnel, leaving email campaigns at the bottom. They have recently worked to improve their marketing strategy with more strategic and aggressive Amazon Advertising, as well as advertising done on eBay and Walmart.
When the company launches a new product on Amazon, the brand invests heavily in PPC to improve its ranking, with campaign budgets then being reduced once it ranks organically for targeted keywords. This leads to great profitability, with the company recently seeing bolstered subscription growth on Amazon as well.
The team also regularly follows keyword trends and label designs of competitors in the same Amazon product category, and, upon discovering a new keyword or label trend, will launch a new product that meets those criteria. Alongside their aggressive Amazon approach, their launch also involves Google Ads to drive traffic to their Shopify listings. The new product is then simultaneously listed on eBay, Walmart, and Wish.com with minimal advertising costs, making for rapid-fire profit.
Interestingly, the company has no “average customer” thanks to the sheer variety of products and their broad applications. Regardless of age, gender, or demographic, many customers strive to live a healthier lifestyle.
The brand enjoys stable sales throughout the year, with a peak from January to March. This can be attributed to the fact that, after the holiday season, customers often seek out products like this brands’ to help them reclaim their health and start the New Year on the right foot.
Human Resources
The owner spends 20 hours every week on the business, which they typically use on sourcing new products and label designs, optimizing listings, managing employees, ordering inventory, advertising, and creating content. Additional staff include 2 fulfillment managers, 4 customers service agents, and 5 hourly general contractors.
The seller is interested in facilitating a seamless transition and offering comprehensive training to the buyer to ensure the company’s long-term goals and success. They are also open to maintaining equity and helping a buyer accomplish continued growth.
The industry that the company is based in has seen astounding growth in the last few years as more customers realize the importance of maintaining their health, struggle with the rising prevalence of chronic diseases and lifestyle-related disorders, and discover the convenience and accessibility eCommerce offers. They have capitalized upon this upward trend with new products such as their 4g 2000mg ACV gummies, which are unique and stronger than their standard 3g 1000mg ACV gummies, but a capable buyer can take them even further.
