Website Closers® presents an SBA Pre-Qualified eLearning Business that provides instruction in the Web Development & Programming Verticals. The company has benefited from its long-standing presence in these sectors and was well-positioned to meet the surging demand for digital skills when the global pandemic struck. Well beyond the pandemic now, they continue to do exceptionally well at training people that are interested in this important sector and have lost no steam.
What does this mean for the discerning buyer? Notably, the company is very strong financially, which has allowed it to be pre-approved with our Lending Partners. Our Lending Partners work in the digital sector and have a portfolio of underwritten deals that match this business. It is important to always use lenders that have knowledge of a particular space as well as the brokers they are working with – not all business brokers are alike.
With an SBA 7(a) loan, this business can be purchased by a Qualified Buyer with as little as 10% down, amortized over an entire 10-year period … all at industry low interest rates. This helps buyers that use this lending vehicle achieve an ROI on their down payment very quickly while freeing up cash flow for expansion or other endeavors.
Here’s the most exciting thing about this company – they require zero paid advertising in order to generate sales … that’s right – zero! With no active use of paid advertising, management’s primary customer acquisition strategy centers around YouTube. The majority of sales are driven by their highly influential channel, which has garnered substantial organic traffic and engagement. With impressive metrics, including 2.11 million subscribers, up to 1.6 million monthly visitors and 15,000 new subscribers each month, the channel is a powerhouse for promoting the eLearning courses and converting prospects.
The channel isn’t just about one person – it benefits from 47 guest contributors, further diversifying content and expertise, and boasts a top-three all-time contributor position within the niche.
Multiple channels are employed to offer the training courses. The primary sales channel, Udemy, has been a substantial source of revenue and student engagement. More than 444,000 students have enrolled, demonstrating the quality and demand for the material. These courses comprise an impressive selection of approximately 15 offerings, each designed to meet the diverse needs of learners in the web development and programming niche.
Udemy’s revenue-sharing model plays a pivotal role in earnings. When students visit the platform through a personal link, the company receives 97% of the revenue from course sales. Alternatively, if students discover the courses by searching the Udemy website, the company obtains 37%. This highlights the potential of effective marketing and promotion outside the Udemy platform to maximize profits and increase sales.
The pricing strategy on Udemy is aligned with the platform’s pricing structure, where courses typically range from $15 to $25. Some of this company’s training material is exceptionally comprehensive, spanning 10 to 20 hours of content. It’s worth considering whether course duration and pricing adjustments should be made to better reflect the value provided and immediately boost bottom-line growth. These courses have generated consistent monthly earnings of $30,000 to $60,000, yet there may be room for optimizing the pricing strategy to increase overall revenue. Tens of thousands of glowing reviews and an exceptional reputation would minimize the impact of price increases on sales.
A more recent sales channel growing traction quickly is the company’s official website, a bustling hub receiving 30,000 monthly organic visitors. This high level of no-cost traffic serves as a testament to the company’s reputation and effective click-through rate on YouTube. It provides a diverse range of 13 courses and an eBook, available individually or as monthly and annual subscriptions. This has resulted in a new, recurring revenue stream of tremendous value. Since February 2023, it has successfully onboarded 6,000 new students, showcasing an ability to attract and convert prospective learners.
Customers are incentivized to purchase through the website, where they receive added value akin to traditional documentation in the form of comprehensive, book-like resources. Lastly, management collaborates with a publishing company to list all courses on various educational platforms, requiring minimal effort.
The owner develops a course approximately every 3 to 4 months, serving as the sole instructor and creator. However, with the introduction of a proficient team, this rate could be significantly increased, potentially leading to a 400% boost in profits.
The typical customer consists of individuals aspiring to become web developers, with a significant portion falling within the age range of 18 to 34. Their core characteristic is their status as beginners to intermediate learners in web development. They find a strong resonance with the teaching style employed by the founder, which focuses on delivering content in a relatable and accessible manner. There is great potential to introduce advanced courses.
The owner works full-time and focuses primarily on the following:
The business has a dedicated team of three additional contractors. A part-time assistant handles customer support and inquiries across various channels. An SEO specialist actively works to enhance the company’s online presence, and a third contractor is responsible for maintaining and optimizing the website.
Notably, the business is SBA-pre-qualified, offering prospective buyers the opportunity to acquire the company with a minimal down payment, providing additional capital to expand the team and scale quickly.
The current owner is willing to continue in an advisory capacity and commit to creating two new courses annually. With an excellent reputation, strong financials, and numerous avenues for growth, this business is poised for remarkable profitability and expansion under a motivated new leader.
This eLearning Company is Represented by:
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