The target is a Branded Consumer Products Company in the Baby Goods Sector that currently focuses all sales efforts in the eCommerce channel, selling primarily on Amazon.com, Wayfair and its branded website in the U.S., but also with a footprint overseas via the Amazon FBA platform. The company has smartly avoided SKU concentration by focusing on 48 high-velocity SKUs to ensure sustainability and stability in a fast-moving sector. Boasting low-cost freight bottom lines due to the fabric-based nature of its products, and robust supplier relationships, growing product offerings over time to ensure relevance in a growing market is a built-in growth opportunity for absolutely any new owner.
This eCommerce Company’s offerings range from bedding, to teethers, to bibs and more. All of their products have achieved a 4 Star rating or above and are high velocity movers. The brand is well-established online, catering to consumers around the globe with stellar customer service and a highly diversified product mix in the baby category. Internationally, the company operates on 6 Amazon marketplaces, and uses the Fulfilled by Amazon (FBA) logistics platform in all locations. Average ticket prices are $16 with high repeat customer rates.
Thanks to well-established vendor relationships and a remote fulfillment model, this business asks for only minimal working capital and time investment from ownership – it can be operated by nearly anyone, anywhere in the world and is very easy to train. Ownership currently invests less than 10 hours a week.
This potent performer in an evergreen space has seen impressive growth since inception, fueled by Amazon PPC and only minimal social presence online; moving forward, even the most basic paid advertising and SEO campaigns could easily yield incremental revenue growth across the board for minimal investment. This business is a genuine turnkey opportunity in a trending sector that is projecting strong growth into 2019 – this will make a perfect addition to any extant eCommerce portfolio in any number of relatable cross-sell segments, as well as a fantastic standalone low-maintenance profit center for entrepreneurs of almost any skill level thanks to excellent international posture on Amazon and a very clean brand presentation.
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