This opportunity is a Consumer Products Brand offering a wide range of Newborn and Baby Products in the eCommerce space. This Internet Company sells a wide variety of Baby Products under its own label in the following categories: Baby Carriers, Blankets, Car Seat Canopies, Crib Sheets, Diaper Bags, Multi-Use Covers, Nursing Covers, Nursing Cover Pillows, Silicon Bib Sets and more. The company’s top line has grown 45% Year over Year, and with that growth came a great deal of economies of scale, resulting in Profit Doubling in 2019. The company is in the perfect position to begin focusing on additional sales channels, like its branded Websites, other online Channels and Amazon International. This is the perfect business for an entrepreneur to get into an online company in a highly sought after space with a lot of runway left for growth.
Thanks to a highly diverse product line of 80+ SKUs in a number of niche baby and newborn categories, this online retailer sees very little seasonality in an evergreen daily-use space, boasting a $21 average ticket value year-round, providing stable revenue in an always in-demand space.
This business will qualify for SBA Financing, meaning that qualified buyers will have the opportunity to acquire this business with as little as 10% down. What an amazing opportunity to acquire a high growth brand with phenomenal scale in front of it for only 10% down, amortized over an entire decade. Our lending partners are ready to underwrite this deal.
This online retailer has smartly focused on baby categories that allow for a level of design whereby their proprietary designs and patterns can be utilized to keep the competition at bay. The company has created defensive moats through Intellectual Property development, including brand trademarks, design patents and proprietary designs and patterns. While the baby category in general is a competitive landscape, this business has smartly protected itself from the get-go by using tactics that others fail to incorporate. This very smart move, along with many other value propositions particular to this company, represents a higher than normal valuation.
This Internet Retailer has built itself atop an easy to run, low overhead model requiring no warehouse overhead, eliminating the need to deal with large warehouse employee expenditures. Inventory is held at either Amazon FBA (85-90%), or a freight forward warehouse (3PL), which is used for fulfillment on Walmart.com, a growing segment of the company’s business. The company has 2 full time and 2 part time employees. A key operations person will be transferring with the business, which will be a tremendous help to new ownership with respect to keeping day to day operations status quo as new ownership is trained on and learns the business during post-closing training.
The business is an easy one for any new owner to transition into as inventory management and CSR operations are under control, excellent supplier relationships (with solid terms) are in place, ensuring profitable and seamless operation on day one of the acquisition, and there are tremendous and immediate scale opportunities available – regardless of the opportunity to develop new products, just scaling the current line onto other platforms represents a great deal of growth potential. No previous experience with eCommerce is necessary for this business – everything will be trained after closing as part of the transition, and ongoing operations should be seamless with current employees in place. This baby brand is ready for expansion into almost any international channel and would be any easy addition to the Amazon Europe and Asian markets, wholesale brick & mortar, and even other segment-leading channels in the baby space, such as Etsy, Faire and more – all potent ROI investments, this business is a ripe opportunity for the entrepreneur of almost any skill level.
This branded Amazon & Internet Retailer has everything savvy entrepreneurs are searching for in an acquisition –evergreen niche, strong growth, low overhead and SBA-eligible. This one will go quickly – recommend you work quickly if you want to catch this diamond in the rough.
This eCommerce Baby Products Brand Represented by:
Technology & Internet M&A
a Global Digital Business Brokerage
Listing ID: WC1048