Website Closers® presents an eCommerce company that’s won over a lot of families with their recreational SKUs that get kids excited and the parents eager to join in the fun. In just a few years, the company has become a premium recreational trampoline brand that has kept customers happy with trampolines that come in various sizes, colors and configurations.
Operating on both Amazon and their Shopify website, the company has grown rapidly as their highly enthusiastic reviews have helped them earn an Amazon’s Choice Badge in the Recreational Trampoline category. Gross revenues will exceed $20 million as customers flock to their products with an Average Order Value of $330.
The company has amply demonstrated that trampolines are the ideal product to sell online, offering customers the ability to quickly find what they’re looking for and to arrange for a fast delivery (in this case, through Fulfillment By Amazon.)
In addition to their products, which are manufactured for them based on their own designs, and their strong emphasis on customer service, the company also has devoted considerable attention to their branding, to building strong relationships with their manufacturers, and on achieving high rates of customer satisfaction. With their easily recognizable and unique designs and ability to engage effectively with customers through their social media platforms, this company is anything but a typical generic brand in today’s market.
The trampoline market itself is a rapidly growing one, particularly on eCommerce channels. The global market for trampolines was $3 billion in 2021, and $1.3 billion in the U.S. alone. Those sales are projected to grow to $3.9 billion by 2026.
In addition to easy availability on eCommerce sites, other factors come into play. One is the rising number of families looking for healthy and fun activities for their kids and themselves. A back yard trampoline is viewed as a great way to get the kids off the couch, away from their video games, and outside being active.
Trampolines are also in high demand among those who operate trampoline parks, which are increasingly popular across the globe. These parks have become a major outlet for kids, teens, families and adults who are looking for exercise in a fun way. What both the families and the park managers are looking for are high-quality, safe, and durable trampoline products like the ones this company markets.
To understand more of why this industry is booming right now, let’s take a closer look at how this company so rapidly established itself as a leader in this niche space
Their proprietary SKUs are fully branded.
The company sources its trampolines from two manufacturers, and all of their trampolines are branded and manufactured to their specific technical and design details. Their SKUs are also sold under their brand name.
The company has stood out in numerous ways, particularly for their focus on safety and use of high quality materials. When they first launched, the company recognized a gap in the market for the kind of trampolines they manufacture, and have continued perfecting their designs and expanding their catalog ever since.
Their customer demographics are strong and include parents between the age of 25 and 46, who value family time and are looking for fun activities that the entire family can do together. Many of the young mothers who buy from them also cite a strong concern for the wellbeing of their children. Sales often peak between March and August, and then again around the Black Friday deals and around Christmas.
The company has grown to 19 products of various sizes, color variations and pole configurations, and they are now shipping up to 200 products daily. Sales are so strong, in fact, that the company maintains up to $2 million in inventory to keep up with sales.
They maintain a strong sales channel on Amazon.
Operating on Seller Central, the company has been able to build up a very strong presence on their Amazon shop, and it now represents 85% of their sales. Their product packages are designed to fit perfectly for Fulfillment by Amazon shipments, with the lowest package dimensions possible, and they also take full advantage of PPC ad on Amazon to introduce their trampolines to new visitors to the site.
The response has been overwhelmingly positive. The company has received 2,500+ glowing reviews and has received the Amazon’s Choice award in the recreational trampoline category.
At the same time, the company expanded by launching their own Shopify website in June 2022, having effectively employed creative digital marketing techniques to boost the numbers.
It worked. The company has run PPC ads on Google, and with a strong social media platform (with 1,800+ followers on Facebook and more than 268,000+ views on their YouTube channel), the company has brought more visitors to its website. That includes running numerous influencer campaigns, including on Amazon and their Instagram site, offering free products to their influencers.
These marketing techniques have brought the company 20,000+ unique monthly visitors to their Shopify site, and it now represents 15% of their overall sales. The company’s goal is now to raise that to 30% of sales, and they have the opportunity to expand sales even further by putting their SKUs on additional sales platforms, including Walmart and Amazon’s platforms in Canada and across Europe. They currently sell exclusively in the U.S.
The current ownership is now focused on growth opportunities, but the business is otherwise very turnkey. The owner devotes as little as 10 hours per week to running it. Daily tasks are efficiently handled by an experienced team that includes a full-time operations manager, branding manager, customer service manager and PPC manager.
Today, this company is enjoying monthly profits, a high brand awareness, equally strong levels of customer satisfaction, and solid word of mouth referrals from happy customers to their friends, family members and coworkers.
For a buyer, this is a company in rapid growth mode, riding a solid wave as the global trampoline industry gets much stronger. This brand has demonstrated that it knows how to stay ahead of the competition, and to be innovative in its marketing strategies.
