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Scaling eCommerce Retailer in the Tech-Compatible Office Furnishing Space


This booming eCommerce Brand provides ergonomic, comfort-designed and tech-compatible office desk technology through the eCommerce Sales Channel. This Company sells a wide variety of tech-focused workstations, including Desk Converters, Standing Desks, Monitor Arms & Mounts, Mobile Workstations and related accessories. Due to existing trends that have been accelerated by recent events, B2C office supply companies like this have become one of the fastest growing verticals across the globe. With an increasing number of corporations, including major players like Google and Facebook, announcing that they will keep their work-form-home practices long-term or permanently, this industry is seeing rapid and sustainable growth.

A versatile offering, this impressive company operates B2B, B2C, and B2Gov in order to effectively capitalize on their ever important and evergreen market category. With 120 SKUs and 100% year over year scale, this company has driven growing profits for years. Well-established throughout their industry, this Brand delivers immense revenue with efficient marketing initiatives. This leaves unparalleled opportunities to scale for the lucky new owner through SEO, Paid Marketing, Social Media, and additional SKU lines. From enviable terms to countless paths to expansion, this is one online offering that any entrepreneur would be proud to acquire.

Some of the most promising opportunities for additional success in this exceedingly profitable market include Social Media and Paid media utilization, Affiliate Marketing, creating an In-House Brand, International Offerings, and the development of relationships with Offline Retailers as well as Interior Designers.

With a strong standing on, this company could easily and effectively expand overseas via Amazon’s FBA Platforms. In fact, this company currently carries an extraordinary Amazon Seller Rating of 4.5 stars and 96% positive lifetime reviews. Furthermore, this offering would be extremely popular on Instagram, Pinterest, and LinkedIn as it spans the wellness, office, and aesthetics categories of online communications.

Carrying more than 120 SKUs, this increasingly profitable seller leverages a 100% stock model, 65% of this is held and shipped through Amazon FBA while the rest is stored in a 10,000 square foot warehouse where the company has 2 employees who pack, ship, and receive packages. This highly effective model has led to a fantastically reliable system that drives customer satisfaction as well as repeat orders.

Current ownership dedicates 40 hours per week to maintaining and growing this lucrative company.  Most of their responsibilities center on ordering stock, tending to the Amazon PPC campaigns, managing Amazon content and listing creation, evaluating product profitability, and researching new products.

In addition to the owner, this business has 9 employees, including a President, an Operations Manager, a Category Manager, a Customer Service Manager, 2 Packers, and 3 Customer Service Reps who operate out of the Philippines. The president manages the market participation selection, product portfolio, Amazon PPC, digital marketing strategy, contract negotiations, and asset allocation. The operations manager then oversees order processing, warehouse material ordering, and international logistics. Their Category Manager handles the customer service team, return processing, and administrative work. Finally, the packers are in charge of packing, shipping and receiving while the customer service representatives handle all incoming customer concerns.

While the company has already grown tremendously, and continues to show strong trends, it utilizes only Amazon PPC opportunities for all traffic generation. This leaves a limitless opportunity to scale through effective advertising initiatives. Social media both paid and organic is always a strong driver, Instagram, Pinterest, LinkedIn, and Facebook would be the most impactful channels for this brand as it operates across B2B, B2C, and B2Gov spaces. Additionally, this organization does not yet offer any exclusive products, an in-house designed product line would be an immense opportunity to capitalize on their already strong brand name across this highly profitable industry. All this flexibility to scale along with countless other expansion opportunities await the strategic buyer who will acquire this unmatchable business.

This offering is a strategically built company that is perfectly positioned for continued success and growth. With 120 high demand SKUs, an extremely high Amazon Standing, a 10-year established brand name and limitless paths to extended revenue streams, this offering will be an incredibly strategic addition to any entrepreneur’s portfolio. Whether looking to add to a furniture conglomerate or to get a foot in the door in the increasingly promising eCommerce space, this company is a brand that any business owner would be proud of.

This eCommerce Retailer Represented by:

Tech, Internet & Digital Business Brokers

Listing ID:  WC2114

Asking Price
$ 11,000,000
Cash Flow
$ 2,411,970
Gross Income
$ 19,434,870
Year Established