This unique business is a scaling eCommerce Brand that operates primarily as an Amazon FBA Reseller. The brand has quickly become a go-to resource for Indoor Gardening enthusiasts, including Seed Starter Kits, Heirloom Seed Sets, Garden Supplies and Gardening Gifts. The brand is accelerating year over year and has a number of growth opportunities immediately available.
The company is currently only focused on the Amazon Sales Channel, but it is positioned well to begin focusing on additional sales channels to drive more traffic to its branded Website, expanding into other online retail Channels and Amazon International are incredibly promising approaches to growth. This is the perfect business for an entrepreneur to get into an online company and learn the “Amazon Way” from experts in the industry.
The business has clean books, records, and tax filings, making it a strong eCommerce offering for Qualified Buyers to purchase for as little as 10% down, amortized over 10 years through Website Closers’ Lending Partners. And, if a closing takes places after February, the U.S. Government will pay a certain amount of the loan based on the most recent economic relief law.
This eCommerce Retailer is specialized in Gardening & Gardening Gifts. Their products include a range of lucrative assets including, Bonsai Seed Starter Kits, Herb Garden Seed Boxes, and more. The products stand out thanks to carefully crafted wood packaging along with organic certifications and excellent post purchase customer service and support. The company enjoys an active Facebook group of growers and enthusiasts that actively engage with and are loyal to their brand. Additionally, the wood packaging and components of the grow kit are made exclusively for this company. Ownership has laid the groundwork and created a unique product that is difficult to replicate.
This internet retailer sees strong profit growth year round and low SKU concentration risk within this underserved category. There is a sales spike from October-December as these products make for great Holiday Gifts. There is also a significant sales increase in the spring for planting season and smaller spikes during Valentine’s Day, Mother’s Day, and Father’s Day. The brand sees a $29 average order value year-round and is well represented through high quality imaging and product descriptions. The company has a small support team that are happy to stay on after the transition, if the new owner sees fit, and the current ownership has already created an entire private Wiki page that shows all company documents, SOPs, and training resources for the new owner.
Transition to new ownership will thus be quite seamless and efficient. As a fully online business, the incoming buyer can swiftly and easily relocate the company and even take it on the road with them as no physical location is necessary. It’s also not required that the new owner have previous experience with eCommerce industry since they will be trained in everything after closing as part of the transition.
This company has built itself atop an easy to run, low overhead model requiring zero office space and no warehouse overhead, eliminating the need to deal with large employee or real estate expenditures. Amazon’s Fulfilled by Amazon (FBA) program is utilized for all pick, pack, and shipping needs, reducing the hassle of dealing with or shipping products from its own warehouse. 90% of all inventory is held at Amazon with the balance stored at a Co-Packers warehouse where no storage fees exist.
With a low necessary workload based on current sales, this business is already scaling organically on its own. A new owner can choose to run the business as is, and reap the rewards, or to invest in the growth of the company, which would primarily be the acquisition of inventory to begin selling on other channels as well as internationally. With their current framework in mind, this will be quite easy using the tools provided by Amazon. Situated for scale in a variety of ways, this business is ready for expansion into almost any international channel and would be an easy addition to the Amazon Europe and Asian markets, wholesale brick & mortar, distribution to other online retailers that focus on the Outdoor Segment, and even other vertical-leading channels such as Jet.com, Wal-mart.com, and more – all potent ROI investments. This business is a ripe opportunity ready for any entrepreneur of almost any skill level to harvest.
