The target business is recognized as an online leader in the Shooting Targets Industry, with a commitment to providing the highest quality, durable targets in the business. The company is currently focused as an Internet Retailer, selling product via its branded eCommerce website as well as on Amazon.com.
Offered by a highly motivated and flexible seller, this deal is open to buyers interested in not only whole acquisition but also qualified buyers interested in holding a percentage of the business while the brand grows, keeping options open for the future in all regards.
The business features a proprietary line of paper & adhesive target markup accessories to the domestic US market by way of a top-ranked, 100% FBA 5-Star Amazon storefront featuring over 3,500 5-Star ratings at nearly 100% positive lifetime reviews. This eCommerce company is a golden turn-key opportunity for any investor looking to get into eCommerce, or for a seasoned entrepreneur looking to bolt on a niche product line and a fresh brand.
The company has created a solid, organically-ranked, brand platform on Amazon, realizing YOY growth and has established itself as a leading brand in the high-volume shooting consumables market. The existing array of consumer products appeals to the full spectrum of customers in the demographic, whether it’s a casual sport shooter, professional operator, and everything in between. The space allows for a great deal of additional diversification opportunities through existing suppliers, and ownership has developed a high-margin, low effort niche with almost zero marketing, requiring only a few hours of maintenance per week. This is a low overhead eCommerce business with plenty of room available for additional product development and marketplace penetration.
The Company utilizes Amazon’s Fulfilled by Amazon (FBA) warehousing, so it is not in the business of storing or shipping inventory directly to the end user. Inventory is shipped from the supplier directly to Amazon’s warehouses where they store and manage shipping logistics. This company is primed for 2019 and beyond, offering a plethora of avenues to scale – whether you choose to grow the Company’s online presence with international eCommerce channel diversification, diversify SKU segmentation into related cross-sells, or simply capitalize on existing supplier relationships by adding more offerings to the lineup – this business is ready to be taken to the next level with minimal experience and working capital necessary.
