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Social Media Driven Athleisure Sportswear eCommerce Brand – Female Demographic – Direct to Consumer Sales via Shopify Storefront


Website Closers® presents a US-based athleisure brand carrying an array of comfortable sportswear for women, ready for a run to the gym or lounging at home. Growing rapidly, this eCommerce Retailer has done more than $650,000 in sales over the last 9 months alone. With a powerful following across social media, this online business is connecting effectively with their target market for incredible results. They have more than 26,000 TikTok followers and 16,000+ Instagram followers, and this widespread digital community within the Female Demographic has unrivaled reach due to a strategic network of 500+ influencers that can be utilized over and over again for product launches – a huge intangible in this offering.

Delivering 45% net margins and an average order value of more than $43.77, this phenomenally lucrative brand is driving incredible profit. From their impactful community development to fantastic margins, this company is perfectly positioned for exponential growth. Their multitude of scale opportunities include, additional PPC initiatives, expanding social engagement on to platforms such as YouTube, and expanding purchase channels onto, as well as into brick-and-mortar spaces to drive both awareness and revenue. This is a unique opportunity to acquire a leading brand in the emerging athleisure industry that has the foundation to scale swiftly and sustainably over the next few years.

Leveraging a 100% white-label model, this highly branded company utilizes a 1,000 square foot warehouse to ship orders each day. While their products are not proprietary, they each carry the logo and come in custom colors that cannot be found anywhere else.

The current ownership spends 20-25 hours each week on growing and maintaining this highly lucrative company. As their responsibilities center on PPC advertising management, social media engagement, and order fulfillment, the required hours for owning this company can be easily scaled back through the addition of a communications manager or operations assistant. Additionally, the ownership of this company oversee their staff and determine the strategic direction of the business moving forward.

At the moment, this business is staffed by 2 virtual assistants who are based in Asia. One of these VAs focuses on attending to customer concerns while the other oversees their vast network of 500+ social media influencers.

Currently, this expert advertiser grows effectively through word of mouth, social media, PPC, and a spanning array of social influencers. This company advertises on Snapchat, Facebook, and Google AdWords, while they engage with their consumers directly through TikTok, Instagram, and Pinterest. Though they have a powerful and dynamic marketing initiative, there is still immense scaling opportunities such as email marketing, YouTube engagement, Instagram advertising, and improved PPC campaigns. The eCommerce world is full of powerful communications avenues that are sure to bring tremendous success to any capable buyer.

This brand sells only through their own Shopify enabled website and across 25 Dunham’s stores to deliver its impressive revenue streams. Expanding selling opportunities on to,, and other brick-and-mortar storefronts should skyrocket sales and brand awareness. Additionally, creating more SKUs through varied style, colors, and offerings such as shoes and water bottles could take this brand to new heights.

This strategically developed company is an unmatched opportunity to acquire a leading legging and athleisurewear business. This is a well established offering within a niche and growing market that any capable buyer will be able to scale rapidly and effectively. A solid acquisition in a scaling industry, this brand is an incredible investment that is sure to bring success to any business-minded new owner.

This eCommerce Retailer Represented by:

Tech, Internet & eCommerce Business Brokers

Listing ID:  WC2142

Asking Price
$ 1,307,726
Cash Flow
$ 373,636
Gross Income
$ 684,795
Year Established