The target is a high growth Amazon & eCommerce consumer products retailer in the sporting goods, outdoor recreational goods sector with a focus on apparel and equipment centered around hunting, hiking and cold-weather gear from all top brands in the space. With over 842 parent products offered on both storefronts with a 99% sales volume driven via Amazon, this company offers a broad and comprehensive range of products which allow for relatively low seasonality on core SKUs and a healthy average ticket thanks to trendy impulse buys and popular cross sells such as military-themed products.
Enjoying a $120 average ticket price per order on Amazon, this company has grown organically to date, having yet to spend on any paid advertising campaigns of any kind. Given the space, this business does see a revenue spike at the onset of hunting season via typical demographics and regions, with the peak holding well through the Christmas season thanks to the durability of hunting and outdoor recreation as favored American pastimes for generations past, and to come.
This company’s books are clean and transparent; new ownership will enjoy low overhead thanks to a drop-ship fulfillment model allowing for products to fulfil directly from the vendor to the customer on any order. Thanks to well-established vendor relationships and favorable terms, choice little inventory is carried as most returned items can be RMA’d directly to the vendors, keeping OPEX low and margins high. Ownership invests only 1-2 hours a day on this potent performer, meaning that whether this is a strategic acquisition or a standalone for new ownership, growth can be the sole focus.
Thanks to a successful and highly automated core platform, several immediate scale opportunities which are immediately available include adding additional SKUs to its existing lineup from vendor catalogs, adding new sales channels (eBay, Jet, Buy, Wal Mart), and implementing paid advertising campaigns. Situated in an evergreen and historically robust sector, this is a choice acquisition for nearly any business or business owner.
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