The target is an exciting, high growth Sports Nutrition Supplements Brand that primarily sells on the Amazon.com Platform. This eCommerce Retailer specializes in bodybuilding supplements and general health & wellness SKUs, all of which are 100% proprietary formulas owned and crafted in-house by the company. Ownership has gone the extra mile in creating the brand and its image, perfectly-presenting products to consumers, while offering a wide range of custom-formulated products, manufactured exclusively for the business with 5 SKUs holding their own trademarks as well.
This SKU lineup is very diverse, offering low concentration across high-volume products, all laser-focused in their specific vertical which ensures stability in revenue, year-round. This Internet Company has seen exceptional month-over-month growth since inception, having also achieved the title of Amazon #1 Best Seller in the Weight Loss Category with over 14,000 Lifetime Reviews and 98% Positive Feedback on a five-star storefront. Setup on Amazon’s Subscribe & Save program and seeing an outstanding $28 average ticket price, this brand is scaling immensely year after year with no end in sight.
Thanks to a hands-off 100% FBA fulfillment platform and absolutely industry-leading brand presentation, this Branded Amazon Retailer has a well-coordinated team and ops infrastructure in place, making this a genuinely turn-key powerhouse with all the boxes checked, nothing lacking. This business can be operated anywhere by nearly any new owner, with a minimum workload asked of ownership to ensure that scale continues to rise. No knowledge of the supplements space is necessary to step in and take the helm thanks to a perfectly crafted platform, and ownership is offering comprehensive transition training to include new product launches already in the pipeline, and more.
With favorable, exclusive supplier terms established, the sky is the limit for this retailer with an array of scale opportunities available, aside from simply turning the key and realizing growth that is already projected with the existing profit center in-motion. Currently selling 99% of its products to the US domestic markets only, this perfectly-situated supplements brand is ready for expansion to other global markets like Canada, UK, Australia, Europe and APAC markets with the versatility of Amazon. Yet to reach into additional sales channels like eBay and Wal-Mart, this retailer is ready for expansion into these platforms as well as niche-specific sales platforms like iHerb or GNC.com. A few easy additions for new ownership right out of the gate will be expanding to wholesale and brick and mortar outlets, launching new products with different flavor variations and packaging sizes, expanding email marketing and social media advertising, or creating video ad-campaigns.
