This ever-green opportunity is a branded Baby Products Company, serving the evergreen Children’s Wear & Clothing Vertical. This eCommerce Business is a well-established brand that has accelerated on the Amazon Platform, selling primarily Toddler Squeaky Shoes, as well as various other Toddler Accessories, like Teething Necklaces. This is a Simple Amazon FBA Business, requiring no employees, no warehouse, no office – really nothing more than a smartphone to operate. Expansion will be fluid in the right hands where additional products, adjacent categories and new marketing initiatives await.
The business sells the ever popular and sought after ‘squeaky shoe’ for toddlers on Amazon (99%) and via their Shopify Website (1%). These shoes are designed to make noise – which is amusing and fun for all children – and has the added benefit of allowing parents to keep track of toddlers learning to be mobile. SKU’s include 56 Styles and 7 Sizes or shoes, as well as teething necklaces and gumball necklaces. With a reasonable average sale price of $25.58, it’s right in the sweet spot for retail spending. A high number of repeat orders occur when parents repeat buy a larger size or style.
All products are sourced in Asia and fully Trademarked. Inventory is all managed through Fulfilled by Amazon (FBA) Warehouses, except for a small percentage shipped to owner for quality control. The company had a healthy net margin of 13% in 2019.
This company is currently a largely hands-off business, requiring ownership to invest 5-10 hours per week to check inventory, sales, advertising, and prep for upcoming orders from manufacture. While more work will be necessary to grow the business beyond where it is today, if growth isn’t the focus of a buyer – this business can still leave a nice lifestyle with very little work in an always needed vertical.
All customer service is handled through Amazon and via the website, and orders are fulfilled through Amazon from the Amazon platform and website. You can run this business from anywhere, with nothing but a phone or laptop.
Marketing has been on demand only, with mainly coupons/giveaways and PPC on Amazon. If new owners are open to fulfilling the products through a fulfillment center, they may possibly see a 5-7% increase to the bottom line. The business has not explored the potential for social media, which in retail is a huge opportunity, especially in the Kids Vertical. With the right person in charge of social media management, there is an opportunity to exponentially grow this business. Perhaps more exciting, Amazon has expanded into many countries throughout the world including Europe, Canada and Mexico and that growth mechanism has been untapped. The market is wide open for Squeaky Shoes in each of these markets, so there is a great potential for growth with this as well. Not to mention, brick and mortar boutiques and children stores.
Children’s shoes is a hot market at any time, and these are newest wave in this always profitable niche of the retail clothing market. Owner is happy to stay on and get new owner up to speed. This is a great one, set to be a goldmine in the right hands.
