This unique target is a 100% digital marketplace for broadcast freelancers primarily serving the advertising industry. There are over 1,200 active members on the platform, and over 4,300 users that are waiting to be approved to join as paid members, plus 37,000+ users with free profiles. This highly competitive market is growing rapidly and never wants for interesting projects.
There is zero physical inventory to hold and 85% of revenue is rolling annual subscription memberships. There is ample scale potential by working with ad agencies and bringing on a business development person.
The business is an online marketplace for broadcast freelancers catering to Advertising Agencies, marketers and creative producers.
There are over 4,300 prospective members who have filled out an application and are waiting for approval to join the platform, and never a shortage of Buyer demand.
The sale includes proprietary marketplace software, integrated CRM, databases, customer records, client accounts, source code and all intellectual property as well as full documentation of all processes (support and sales) including a 12 Month Software Roadmap and 12 Month Sales and Marketing Roadmap (call scripts, ads, seasonal campaigns). Also included are trademarks on name, domain names and the IP of the software.
This business runs on autopilot, and is a well-oiled machine, requiring only 20 hours a week to operate (at current levels) handling escalated queries as well as some sales meetings for larger prospects. There is 1 full time employee (software developer) and a part time employee. Both positions are optional and could be handled by an owner or investor looking to build and scale a team.
Advertising is the key to growth. Currently (and future) advertising should focus digitally, and current strategies are in place and well documented:
PPC campaign on Google designed by an ex AdWords employee that utilizes GTAG for conversion tracking on HTML5 posting wizard. CPC Bid strategy optimized.
Remarketing display ads
Sponsored directory listing on industry sites
Facebook remarketing
Email – Twice monthly
SEO – Twice weekly new blogs and other content make #1 ranked for most organic searches
Buyer demand can come in 2 ways; by boarding Ad Agencies (who have a regular demand for this type of work) or small businesses who have the occasional need.
This is a walk in and run it, with no experience required. The ideal buyer would be a savvy online marketer or know how to build a sales team to scale the business. A background in advertising would be helpful. This business is a star, and you may just get to work with some!
