The target acquisition here is an established, 13 year old Internet Company focusing on the logistics, trucking, and freight brokerage industry. It features two distinct business models, both included in the sale.
The first model is a logistics load matching portal bringing freight carriers and their customers together to book lanes around the nation. The second model is an online training course portfolio offering paid curriculum to those interested in breaking into the freight brokerage industry – this education portal serves as a human capital pipeline that not only generates revenue, but also provides the company with the ability to hand-pick brokers on an as-needed basis with total transparency.
This business is fully-featured with a low overhead platform requiring minimal time investment, seeing 75% of its revenue driven by subscription revenue to its pair of freight load matching websites and 25% of its revenue from the online education program – this business is extremely hands off and a perfect fit for any fast-paced entrepreneur.
Having enjoyed measurable Year-Over-Year Growth since inception on primarily organic traffic, the growth potential here is almost limitless – ownership has begun to focus on SEO and makes it a priority for all CSRs to engage in social media marketing and blogging across the board, adding value to the team.
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