The target is a uniquely-positioned, Health & Personal Wellness Consumer Products Brand with a laser focus on the Female Demographic. This 6 year old company sells a variety of products, including Nutritional Supplements and Skincare Creams that helps women enhance and beautify specific of their body, including their Buttocks and Breasts regions.
Because they have stuck to their core competencies, the company has been highly successful, both on their own branded website as well as on Amazon.com. The company uses a proprietary formula that has proven results, as can be seen from the huge image gallery of women that have provided selfies of the results – this speaks volumes to both the following created by this brand, as well as the results expected through it.
Average order values are $85 and product is stored both at the company’s 1,500sf warehouse as well as at Amazon via the Fulfilled by Amazon program. Only about 25-35% of the company’s sales are generated from Amazon, so there’s ample room to grow just on that platform alone. The company generates a lot of its sales from its website via social media, influencer programs and paid for models. The company has over 12,000 followers on Instagram, and growing.
Growth opportunities for this company abound. From scaling the current product line to other online platforms, like Walmart, Jet, eBay as well as daily deals sites, to expanding the product and category line to continue to focus on niche needs of the Female Demographic, to expanding overseas to capture market share through the power of Amazon. Whatever direction you take to expand this company, doing so with a powerful cash cow like this will give you ample working capital to continue its growth trend for many years to come.
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