This one-of-a-kind opportunity is a high demand, recession proof eCommerce business in the highly salient and growing Outdoor, Tactical, Survival and Prepper products niche. This hybrid reseller and private label brand offers a 5-star Amazon storefront with a stellar rating as well as two highly polished eCommerce websites driving its year-round revenue streams. There is plenty of opportunity to scale, including expanding the product line, building out alternative sales channels and engaging a paid advertising strategy.
This business is a great opportunity for the novice and veteran entrepreneur alike to jump into an innovative sector with key leverage in the Amazon environment. The business sells outdoor, camping, prepper, survivalist, emergency preparedness and tactical gear as well as survival kits of all sizes. With a highly refined SKU selection of 300 products, the business has pruned its product mix, and expanded its private label brand, increasing profitability dramatically. The company utilizes a hybrid in-house stock and primarily FBA model, ensuring its tight and agile lineup of 300 SKUs to ship rapidly for total customer satisfaction.
Seeing 95% of its $1.4+ Million USD annual revenue driven from the Amazon storefront, the company has a proven track record of revenue stability and little seasonality to its product lineup, allowing for simple and reliable operations management.
This largely a hands-off business, requiring 20-25 hours per week from current owner, who handles responsibilities of inventory management, marketing, shipping and customer service. Since business is geared mostly towards FBM and Seller Fulfilled Prime, Selling Fees are greatly reduced. That said, the business also lends itself to being a fully run FBA model that can be run from anywhere.
Featuring a 20% return customer ratio and a highly diversified SKU lineup penetrating related markets outside the tactical/survival niche, this company has already established a presence on Walmart.com, Ebay, Etsy, Wish and Amazon.ca.
Scaling includes expanding current private label inventory and gift sites, as well as working to build online presence (WalMart, Etsy, etc.) through paid advertising and affiliate marketing. As well, minimal advertising is done on Amazon so an Amazon PPC campaign offers immediate scale opportunity.
Complete with a cloud-based inventory management system already in-place and working seamlessly, this eCommerce company is a genuine turn-key opportunity to succeed in a trending, hot retail sector for years to come.
