The target here is a growing SaaS business in the video software space specializes in video personalization & offers a cloud-based video creation, editing & socially accessible platform. The company has recently launched an enterprise level solution & has significant IP with competitors all achieving valuations of over $100 Million USD.
Selling primarily through webinars & direct sales, this company has begun to scale by automating webinars, building a library of high-converting playbacks while hiring staff to administer these auto-playbacks. With conversions remaining steady, this means the new owner does not have to be an expert with webinar sales. Additionally, the sales team is expanding providing significant upside for a new owner who has experience building a sales force.
Additional opportunities to scale and make rapid ROI are apparent right out of the box, including testing PPC traffic, leveraging content marketing & optimizing pricing. On the price optimization side, tests are being conducted that could potentially increase revenues by 2-4x in the next fiscal year alone. The business has also closed a deal with an affiliate partner to go into effect in May of 2017 which would hugely impact revenue with comprehensive paid marketing promotion of the website and brand overall.
This company has everything smart entrepreneurs, investors and lenders are looking for in an M&A opportunity: High Growth, Proprietary IP, Loyal Customers, Highly Scalable, Recurring Revenue and Verifiable Financials.
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