This high-growth SaaS business in the video software space specializes in video personalization & offers a cloud-based video creation, editing & social personalization platform. The company has recently launched an enterprise level solution & has significant IP with competitors all achieving valuations of over $100 Million USD.
Their primary sales channel is through webinars & direct sales. Recently, to scale this channel efforts have been made to automate webinars building a library of high-converting playbacks while hiring staff to administer these auto-playbacks. With conversions remaining steady, this means the new owner does not have to be an expert with webinar sales. Additionally, the sales team is expanding providing significant upside for a new owner who has experience building a sales force.
There are additional opportunities to scale including testing PPC traffic, leveraging content marketing & optimizing pricing. On the price optimization side tests are being conducted that could potentially increase revenues by 2-4x. The business has also closed a deal with an affiliate partner to go into effect in May of this year that would have a huge impact on revenue through the promotion of the site.
This company has everything smart entrepreneurs, investors and lenders are looking for in an M&A opportunity: High Growth, Proprietary IP, Loyal Customers, Highly Scalable, Recurring Revenue and Verifiable Financials.
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