Website Closers® presents a 12-Year-old brand with solid systems and processes providing the framework that has won them over various highprofile clients. They combine solid web design and development, tried-andtrue marketing, and customer service typically found in the hospitality and tourism industry to provide fantastic custom website design and digital marketing services.
Their business model revolves around a sense of transparency, education, consideration, and reciprocation that makes everything from development and delivery to sales and billing feel more like a partnership between company and clients. This fosters less friction, more open and honest dialogue, and growth between all parties involved, leading to the clients being easier to work with, and strong customer loyalty and satisfaction.
The brand boasts a remarkable 85%+ client retention rate and client lifetime value between $50k and $150k, which, given that no client pays less than $1,000 per month for MMR, has quickly added up to reach $40,000 in MMR as of November 2023, and given them ongoing cumulative earnings of 90%. They have multiple contracts with franchises, with some notable clients consisting of the #2 Restaurant in the United States on Trip Advisor and all Paula Deen restaurants, as well as her eCommerce website.
The current owner runs the brand’s Google Ad services alongside their work overseeing operations as CEO. The day-to-day going-ons of the company are run by the company’s excellent team of sub-contractors, consisting of the following employees:
- A full-time web developer
- A part-time web developer and PPC assistant
- A full-time operations manager, responsible for overseeing admin/day to day/ internal systems/processes, billing, communications, etc.
- A full-time lead account manager/project manager
- A full-time SEO manager
- A full-time writer and SEO content creator
- A part-time/on-demand web designer
This team has a record of producing good margins, and along with the systems and processes that the company has built up over the years, the buyer will find themselves with a great foundation to scale into a wide range of industries. The team is also ready to scale their PPC ad services with a proven system for delivering high exposure, smart google ads that target their clients’ ideal consumer bases, all at a low cost. This is likely to catch the eye of their clients, and give them even stronger promise for establishing themselves to clients in other industries.
The brand has a contract with a specific nationwide real estate brokerage licensee, and is part of a “show and tell” sales system. This consists of the brand implementing a new product, service, or strategy with an existing client, then studying and tweaking it for about 3 to 6 months. If the findings are positive, they then present the service or product for sale en masse to the entire group of licensees. This has resulted in significant revenue in the past, and will likely continue to increase, making for a great opportunity if maintained by the buyer.
Their healthy customer satisfaction and retention rate has led to the company having their strong client base despite their current lack of a paid marketing campaign. This poses another opportunity for scaling, as by implementing digital marketing tactics such as YouTube video ads, they could broadcast their brand to a larger pool of potential consumers.
This deal presents the opportunity to acquire an established, highly reputable SaaS brand with several notable clients, a solid foundation, and fantastic team. Their years of experience have worked in their favor to reach the scale they have today, and the right buyer could see them growing even further.
