Website Closers® presents an International eCommerce Brand that operates in the wellness space, offering a range of Aromatherapy & Essential Oils along with various wellness accessories.
Strategic Buying Opportunity
Operations are highly efficient and streamlined, operating mainly in Ireland via the company’s DTC Website. The company is ready to scale into marketplaces such as Amazon.com, and internationally outside of Ireland, including Great Britain, Scotland, the US, and Canada.
This is a great business to work from home or a very small office without any need for employees and not a lot of need for space. It’s also a great opportunity for an American Buyer already in the Wellness space to bolt this business onto a wellness brand already operating in the US. Each brand could then cross sell all consolidated items in both Ireland and the US, thus creating a perfect synergy that lends itself to a faster ROI. Traffic, sales channels and compliance are already set up, so any US Buyer looking to expand internationally into the UK can use this brand not only for its strong cash flow, but also to expand overseas without needing to start from scratch.
Operations
Between 10 to 30 orders are dispatched daily from the company’s small office space. The business sources products worldwide, using a 100% stock inventory model. Oil is sold and restocked as necessary, while the top-selling diffusers are purchased in quantities of 1,000. All products have an extensive shelf life, allowing a buyer to purchase in bulk and enjoy discounted cost of goods.
This is particularly notable, considering the company is self-funded and typically sells out in Q4. A buyer with sufficient inventory and access to capital can potentially see significant top and bottom-line growth by investing additional money into inventory stock.
Digital Marketing
The digital marketing strategy is straightforward yet effective, primarily involving Facebook and Instagram advertising. The average return on ad spend for the last 10 campaigns has been 4.75x, with the highest campaigns achieving over 11x. Conversion rates from these ads have been around 3.5%, and the returning customer rate is approaching 40%.
This marketing prowess is yet another reason why US buyers with current US-based wellness brands should be attracted to this business – they can plug their products into the digital marketing strategy used by this business to immediately get their product out to UK buyers.
The broad customer base encompasses young professionals, bloggers, wellness enthusiasts, and an array of others between 20 and 60. Some of these devoted customers have spent over $1,000 on products across nearly 30 orders and four years, demonstrating the quality of products and customer service.
Sales remain strong throughout the year, with peaks in Winter and during the holiday and gift-giving season in Q4.
Human Resources
The owner endures a light workload of only five hours weekly, focusing primarily on answering emails, overseeing operations, and liaising with contractors and staff.
One part-time employee works as a general operative, while contractors and an agency handle organic social media, AdWords, and paid advertising.
The Essential Oil Market
The essential oil market has experienced significant growth and popularity in recent years, driven by historical usage, increasing consumer interest in natural remedies, and the proliferation of online sales platforms. These aromatic oils, derived from plants, have been used for centuries for their therapeutic and medicinal properties.
The history of essential oils can be traced back to ancient civilizations such as Egypt, Greece, and China, where they were utilized for their healing properties and in spiritual practices. Over time, the knowledge and appreciation of essential oils spread across different cultures and continents.
In recent years, there has been a resurgence of interest in natural and holistic approaches to health and well-being, leading to a surge in the popularity of essential oils. Consumers are drawn to their potential benefits, which range from stress relief and relaxation to boosting immunity and promoting an ambient atmosphere.
The rise of eCommerce and online sales platforms has played a pivotal role in the market’s growth and has made these products more accessible to a broader audience, allowing consumers to purchase products from the comfort of their homes easily. Online platforms also provide valuable information and resources about essential oils, empowering consumers to make informed choices and explore different applications.
The demand for essential oils continues to rise, leading to industry growth and diversification. Companies are expanding their product offerings, introducing blends, and targeting specific market segments such as aromatherapy and personal care. The vertical has also seen the emergence of niche and artisanal brands that cater to the growing demand for organic, sustainably sourced, and ethically produced oils.
This company began life before those demands reached their current levels and subsequently emerged as an innovative, trailblazing brand. It continues to flourish as consumer preferences regarding sustainability and ethics have snowballed.
Looking forward, the essential oil market is expected to witness sustained growth as consumers prioritize natural and holistic wellness solutions. As scientific research continues to uncover these products’ potential benefits and applications, their appeal is likely to expand beyond the existing consumer base. The vertical is poised for a promising future with continued innovation and consumer-driven demand.
This acquisition opportunity is an ideal lifestyle business for an entrepreneur seeking a streamlined, uncomplicated company to run and manage. At the same time, a buyer with eCommerce or digital marketing expertise could scale the operation to unprecedented heights and enjoy a swift and substantial return on investment. This business is perfect for a US buyer already operating it the wellness space.
