Website Closers® presents an innovative eCommerce brand centered in women’s jewelry that has fortified the otherwise untapped niche market of fusing contemporary and classic pieces to provide their customers with a unique shopping experience. Inspired by the Queen of Scotland’s jewelry collection, this thriving enterprise aligns well with the emerging hip-hop jewelry trend and the elegance of red-carpet fashion.
Offering a wide variety of dazzling necklaces, pendants, rings, earrings, bracelets, anklets, and custom-designed pieces through their branded website, the current owner has employed an incredibly impactful hybrid inventory model which requires minimal interference and can be run from anywhere.
With more than 150 SKUs, an average order value of $206, and a spectacular EBITDA margin of 30%+, this business will undoubtedly provide any potential buyer recurring annual revenue with little to no overhead investment. By taking advantage of wholesale opportunities, diversified sales channels, and the availability to leverage brand recognition in adjacent verticals, this company can be easily propelled to the next level.
This business sees the most consumer interest in their necklaces, which account for approximately 60% of sales. Their bracelet orders then accounting for 30% of their profits, and their ring and anklet categories each bringing in 10%. Developing new SKUs in these categories could certainly increase sales, but developing in-house, patented necklace designs could give the most financial benefit to new ownership.
Utilizing a dynamic social media marketing mix, their PPCs on Facebook and Instagram have led to an astounding 3X ROAS. Within 2 years of operation, they’ve amassed an audience of over 16,800 Instagram followers. Capitalizing on its recent social media surge, this acquisition has accrued an expansive email list and a qualified database to support its sales funnel.
For an ambitious new owner, that opens the door to even more opportunities for scale. Leveraging other social media platforms like TikTok and Pinterest or engaging in influencer partnerships have shown positive results for businesses like these. Expanding onto extended selling platforms, like Amazon and Etsy, could quickly increase sales to drive sustainable profits.
Going beyond the barrier of eCommerce, potential growth exists in expanding to brick-and-mortar retail stores, increasing wholesale options, and establishing strong partnerships with other vendors in the industry.
To maintain the business, the workload is shared between the owner and their VA. The current ownership invests an estimated 2-4 hours each week to oversee the VA, review the automated order tracking reports, develop new product designs, and source new products. Adding a second virtual assistant could reduce this already minute time investment. The existing virtual assistant is willing to stay with the company through the transition.
Glimmering impressive margins, dynamic offerings, and an extremely engaged audience, this business is ready to shine in the hands of a capable new owner. Supported by quantifiable growth, demonstrated success, and positive customer relationships, this acquisition could quickly become the diamond in any investor’s collection.
