If you are the owner of an ecommerce business, you already know the importance of proper SEO, but if you don’t keep on top of your search engine optimization strategies, your ecommerce business could be more difficult to sell.
This is a leading reason why so many people choose to constantly evaluate and improve their search engine optimization techniques and you should be no different. When it comes time to sell your business with the support of an online business broker, the SEO work you have done in advance can benefit you significantly.
Keep the ideas below in mind as you establish or improve your SEO strategy. When your business buyer knows you’ve done most of the work already with SEO, it’s easier to cash in with a strong valuation.
Make Use of Analytics
The only way you can properly understand how traffic is influencing online sales is by using analytics tracking known as Enhanced E-Commerce with Google Analytics.
This will help you view information, such as sales performance, check out behavior, shopping behavior, product performance, and product list performance. You can enhance this even further in your website to look at transaction details, conversion rates, revenue, and campaign success.
It’s not only helpful to know what you are doing right and wrong, but also to consider where your competitors may be surpassing you.
This is a major reason why you should keep track of your competitors by searching on Google or utilizing tools like SEM Rush to evaluate things, such as SEO audits, pricing audits, marketing position, and keyword gap analysis.
Do Appropriate Keyword Research
There are many different criteria that should be factored into your ecommerce keyword selection, such as buying phrases, where there is little competition, what’s likely to convert, what has a decent volume, and where you have a high opportunity to rank.
Google’s keyword planner is a free tool to help generate the baseline information you need to pull together keywords, but you can become more advanced by investing in other types of software and tools, depending on how much energy you want to put into improving your SEO.
Search Engine Optimization is more heavily affected by site structure and the visitor experience than most people realize.
This means that far too many people don’t have the benefits in place of helping customers navigate around the site, using an intuitive design that is simple for users to understand and interact with on a regular basis. This will have extremely positive effects on your bottom-line as well as your conversions. Audit your navigation structure first.
Asking outside people who are not that familiar with your website to explain their experience visiting your site will help give you a better idea of where you are falling short. What might seem like a nice design element for you could be problematic for regular visitors to your site and this should be evaluated and removed as necessary. When you have a second set of eyes with a fresh perspective, you will be more likely to edit things on your site that give users a better overall experience.