Listen To Our Most Recent Podcast Episodes As Soon As They're Live: Here!

Find an Ecommerce Broker who is Adept at Selling Online Sites

Posted by Matt Perkins in Articles


The rise and fall of internet tides and trends often dictate to website business owners when they should and should not sell their website. For impresarios who are considering selling online sites that they have owned and managed, it’s very important for them to realize that for the process to run smoothly, they must invest their time in finding a skilled and knowledgeable ecommerce broker.

When it comes to selling online sites, there are several factors involved including seasonality of the services and products available on the site, confidentiality, financials, negotiations, documentation of processes and so much more. Exit strategies need to be considered as well as non-disclosure agreements from potential buyers and of course, when and how much commission the ecommerce broker will take.

Most entrepreneurs throw themselves into the business at hand, that is, the marketing of their service or products, running the “office” whether actual or virtual, balancing books, hiring key employees and widening the customer base. Usually, very little time is actually spent learning about selling online sites and to reap the most reward out of months, years or even decades of hard work, it’s best to hire a knowledgeable ecommerce broker who in turn, makes it their business to know how to get the most money out of the sale of their client’s business.

Driving down any street, it’s very unusual to see a sign that reads: For Sale by Owner, because, simply put, the owner is not in the business of selling houses. That is why real estate agents and agencies exist, to know first-hand the best and most efficient ways to sell homes. In the same vein, that’s why ecommerce broker firms exist, so that the people who run online businesses can ultimately exit with the best deal possible.

In business for nearly 20 years, ecommerce broker is a boutique brokerage firm that doesn’t take one cent of commission until their client’s website has sold. They present the client’s website in the best light possible after diving deep into the company and then presenting it to their large network of buyers. With their close banking and third-party relationships regionally and around the country, they are also able to help sellers and buyers maximize their negotiation results.