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Should I Use an Intermediary or Just Sell My Online Business Myself?

Posted by Richard Whitson in Articles

This is a tough question.  Initially, when you are thinking about this issue, it makes sense to think that selling your business on your own would be the easier route to go.

After all, you wouldn’t have to interact with anyone accept the prospective buyers and you could possibly keep all of the money associated with your profits, but when asking the question; “should I sell my online business myself?”, try to remember that there are many different facets of this process that could be made much easier by having an outside professional.

What seems like small mistakes at the outset of listing your online company for sale, could become huge problems if you don’t have a qualified buyer or if you don’t have enough information to put together a compelling business valuation. Among the many services offered by an online business broker, a proper valuation and insight on some of the steps you might be able to take to improve things for your online business before you list it for sale, could be instrumental in making your business as appealing as possible to prospective buyers.

As a business owner, it might seem like things are running smoothly. You might assume that it will be simple to sell your company, but there is also a transition period required to hand over the reins of the business to the new person. If you do not have automated processes in place already or haven’t done the homework and team building to ensure that another person could easily step in and take over your role, this will make your business much less likely to sell on the market.

Having tunnel vision as the business owner makes it easy to say, “I should just sell my online business myself”, but if you go down this route without getting an outside perspective from an experienced professional in the marketplace, this could come back to bite you when you list your online company for sale.

It’s much easier to engage the services of an online business broker in advance of making your decision, so that you know what can be provided by an online business broker and how he or she can make this process easier on you.

When you know what is involved in this process and can see what services would be handed over to the online business broker, you can focus on what is most important. Perhaps your automated processes need some work, and this is your opportunity to focus on getting these systems in line as the business broker prepares your company for listing.

Hiring an online business broker to assist you with the sale also decreases the chances that you will find yourself overwhelmed with this process that can be confusing, frustrating and very time intensive. If you plan to continue running the business as you most likely do while listing it for sale, having someone else to assist you with this is one less thing to worry about.

How to Maximize the Ease of Launching Your Online Business with Simple Fulfillment

Many people are hesitant to jump into the business of selling physical products online because they assume that having to store all of those physical products and shipping materials not only takes up a tremendous amount of space but could be problematic and could be disorganized.


You can, however, run a successful e-commerce business without carrying any inventory at all. In fact, in recent years it has become increasingly popular for people to launch businesses like this and also to sell companies that have built a fulfillment model based on Amazon.


This is known as Amazon FBA, and it means that you can run an e-commerce business and not have any inventory. Not having to worry about shipping anything or storing anything physical will make it easier for you to focus on other aspects of the business.


Choosing to go with fulfillment by Amazon gives you the peace of mind that you’re tapping into an existing successful structure for online fulfillment while not having to deal with many of the typical administrative issues. Amazon FBA is in fact the most popular choice right now among online sellers, and it works by you shipping your goods to Amazon’s warehouse so that you only have to store them in your facility or home for a short period of time.


After that point, you list your products in the Amazon marketplace. When a customer places an order on Amazon for that item, Amazon handles the storage fulfillment and all of the customer support.


This means that you need to do the research in advance to decide what products you want to sell but that you can then pass things over to Amazon. This route is extremely attractive for you as a new business owner and also for people who may be interested in purchasing your company in the future because not only does Amazon take care of many of the most pertinent details, but it also gives you access to the big audience of buyers.


Since so many people are interested in Amazon FBA, when it comes time to sell your online business, you can select a business broker who is knowledgeable about e-commerce and then use the money gained from the sale to launch another company. Once you ship your products to Amazon, there are very minimal steps you have to take on your end.


This is because Amazon takes care of shipping, sales, returns and customer service. And the marketplace is so large that if you do your research properly, you might be able to generate sales right away. Building a long term viable platform on Amazon can be challenging if you don’t know how to do your research or if you’re unclear about how to begin.


But ultimately deciding how to best protect your interests is extremely important, and when you choose to hire a knowledgeable business broker like those working at Website Closers, you get the peace of mind that an existing platform has helped you to grow your business much more quickly and effectively. This means listing your business for sale with the help of Website Closers can lead to a powerful sale in the future.