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Website Closers Brokers Transition of Well-Known Arts and Crafts Brand Rolio Pigments to New Owners

Reviewed By Ron Matheson

Written By Vance Baker

Updated August 25, 2026

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This acquisition positions Rolio Pigments for continued success, promising a bright future as it continues to be a driving force in the Arts and Crafting market

Lenny Farber, Doug’s colleague in managing this transaction, added, “Working with The Dog Gurus has been about enabling pet care providers to succeed in a competitive field. Securing ManifestEd as the ideal partner to carry forward The Dog Gurus’ mission creates new opportunities for growth and reaching more businesses in need. We look forward to watching The Dog Gurus flourish under its new ownership.”

— Cristina Van Osten


TAMPA, FL, UNITED STATES, December 18, 2023 — Rolio Pigments, known for its fusion of creativity and innovation by producing high-quality pigments, has successfully transitioned to new ownership through an acquisition led by Website Closers. Launched in 2018 from a modest Southern California studio, the company has quickly risen to prominence within the creative community. It is known to deliver vivid, true-to-life pigment shades to makers, crafters, and artists.

Website Closers, a leading brokerage specializing in tech and online businesses, drove the transaction to the best result for both sides. While specific financial details remain confidential, the seller confirmed the sale aligned with the anticipated price range.

Under the leadership of Cristina Van Osten and Radu Coman, Rolio Pigments solidified its reputation, resourcefulness, and excellence in the pigment industry. The creator sought out the best products and established connections within the art community, eventually becoming a trusted supplier for creators.

Rolio Pigments’ top-selling items, Liquid Pigments and Mica Powder, have gained popularity for their versatility in creative projects. Mica Powder, in particular, is a widely used ingredient that can be applied to various projects. From automotive paint and epoxy resin surfaces to candle crafting and metallic slime, the ingredient empowers artists to realize what they’ve envisioned.

Website Closers was instrumental to the success of the sale of Rolio Pigments. Doug Grindstaff and Lenny Farber expertly managed the seller’s side of the transaction, while Brian Tumpane represented the buyer. Through the efforts of Website Closers business brokers, the deal process was seamless, and agreements were finalized productively.

Van Osten appreciates the two sell-side brokers for their support and efforts throughout the process, remarking that they’re “ideal” for business owners requiring assistance in buying or selling companies. She praised their extensive knowledge, responsiveness, and professionalism.

Doug Grindstaff, a sell-side broker at Website Closers, underlines the unique market position of Rolio Pigments in his statement. He noted how the brand enrooted its value by upholding its promise of bringing vivid, top-quality pigments.

Brian Tumpane, the buy-side broker from Website Closers, underscored the acquisition’s strategic importance. He observed that Rolio Pigments’ achievements in the Arts and Crafting community make it a valuable acquisition for the buyer, with expectations of ongoing growth and expansion as the brand moves into its next phase.

This deal binds Rolio Pigments for ongoing success, with a promising outlook as it remains a major player in a niche within the Arts and Crafting industry.

To everyone involved in this significant and fruitful deal: Congratulations!

Broker Contact:

1) Doug Grindstaff
dgrindstaff@websiteclosers.com
865-599-6588
https://www.websiteclosers.com/broker/doug-grindstaff

2) Lenny Farber
lfarber@websiteclosers.com
516-581-5949
https://www.websiteclosers.com/broker/lenny-farber

3) Brian Tumpane
brian@websiteclosers.com
847-224-5273
https://www.websiteclosers.com/broker/brian-tumpane

ABOUT WEBSITE CLOSERS
As the world’s largest Full Service Tech & Internet Mergers & Acquisitions Brokerage, Website Closers is dedicated to providing M&A Services to a wide range of private companies from as small as $1 Million to as large as $1 Billion across the globe, including Technology, Software, Internet, eCommerce, Amazon, and other Digital companies.

Jason Guerrettaz
Website Closers
+1 800-251-1559
jguerrettaz@websiteclosers.com
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