TAMPA, FL, UNITED STATES, February 4, 2025 — Duracoat Finishes, a distinguished supplier of trademarked coatings for firearms and various uses, has been acquired with Website Closers, the premier global business brokerage for Tech & Internet companies, at the helm of the transaction.
The sale, skillfully handled by Website Closers’ expert brokers, opens a new era for the 24-year-old firm as it passes from its founder to new leadership.
Duracoat Finishes is a trailblazer known for its innovative, user-friendly coatings product line. Its proprietary offerings deliver strong, long-lasting protection. Favored by both professionals and enthusiasts for their outstanding performance, the firearm coatings are used worldwide.
Duracoat’s finishes are formulated to improve different surfaces’ overall look, functionality, and durability. These vital properties in one product gained widespread appeal in the firearms, automotive, and industrial fields.
Smooth operations and a solid team support the impressive enterprise growth of Duracoat Finishes. Its online storefront allows it to reach a far-reaching web of global distributors. Furthermore, its diverse sales avenues drive more growth momentum.
A broker from Website Closers who is involved in the transaction commended Duracoat Finishes for its rare expertise and strong market foothold. “Duracoat Finishes has built a unique and trusted brand over the past 24 years, catering to professionals and hobbyists with innovative and high-quality coatings. It was a pleasure working with them to find the right buyer, and we are confident the new owner will continue to grow the brand and expand its reach even further.”
Duracoat Finishes founder Amy Potaczek shared her thoughts on the company’s sale and its legacy. She stated that establishing it and growing it to where it is today was “an incredible experience” and that the company has always had a mission to deliver “top-tier coatings that are easy to use and built to last.” She also noted, “Partnering with Website Closers made the sale process seamless, and I’m excited to see how Sam, the new owner, will take the business to new heights while staying true to the values that have driven our success.”
Sam Browning now leads Duracoat finishes and is enthusiastic about the acquisition and what’s bound to come. He plans to build upon the already established name of the company and continue to provide top-tier products that consumers can depend on. “Duracoat Finishes has established itself as a leader in the coatings industry, and I’m thrilled to be taking over such a well-regarded brand,” said Browning.
Website Closers, known for its knack in handling deals for online and product-driven companies, has done it again with the smooth transfer of ownership handover for both the buyer and seller.
The purchase of Duracoat Finishes showcases the increasing need for advanced, long-lasting coatings across various sectors. With a solid history of achievement and a loyal customer following, Duracoat Finishes is on the path to achieving more success under its new leadership.
Hats off to everyone involved in this impactful and well-executed deal!
– Sam Browning, the new owner of Duracoat Finishes
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