Growing an Amazon FBA list is probably at the top of your priorities this year. As Amazon FBA has become more competitive and has had to adapt in light of the recent pandemic, more people than ever are taking this opportunity to step back and look at their big-picture strategy of how they continue to use Amazon.
Reviews are one of the leading ways that customers decide whether or not to do business with you. Social proof is the very reason why we are enticed to purchase. We look at the reviews and experiences of people who’ve bought the item before making the decision to purchase.
Checking out what other people have to say about the product is a phenomenon called social proof. It is what affects our decision to purchase.
Amazon studied this behavior, so it’s no wonder the ecommerce giant has really taken over the industry, changing how we shop online. A big part of what makes it work so well is its social proof features that give us helpful insights into products and sellers.
Products with a larger number of positive reviews are often seen as more appealing to shoppers, which boosts the visibility of an Amazon business. The algorithm favors these products, interpreting positive feedback as a reflection of both customer satisfaction and Amazon product quality.
As a result, items with better product reviews have a greater chance of showing up at the top of search results, as the platform prioritizes products that customers are more likely to trust. At the end of the day, sellers should maximize the benefits of reviewing on Amazon to improve product ranking, which eventually will be the driver of more sales.
Within the Amazon review system, the company ensures reviews are authentic by requiring customers to have spent at least $50 in the past year to post reviews. All submissions are checked against Community Guidelines, including rules against paid reviews.
Verified Purchase labels are applied when applicable, and a combination of automated systems and human checkers block fake reviews during the Amazon review process. Legal action is taken against groups promoting fraudulent feedback.
Collecting reviews on Amazon can be challenging, but they’re something you need to strive to get to increase your sales. Products with reviews tend to sell more frequently. In fact, a study showed that having just five reviews can boost a product’s purchase likelihood by 270%.
So, how can your business gather more reviews on Amazon? We discuss the methods in the following sections.
How do you build trust with customers? The quick answer would be to get good Amazon consumer reviews. If you want positive feedback, it starts with offering high-quality products. However, that’s just the beginning.
Providing excellent customer support and actively encouraging buyers to leave reviews are equally important. Customer reviews give potential customers insight into how a product performs, covering key factors like quality, usability, and overall satisfaction, which helps them make informed decisions before purchasing.
When selling on Amazon, consider adding a leaflet or card as a product insert with the following:
Follow Amazon’s ToS by keeping the language neutral when asking for feedback. Never use manipulative scripts, such as “support American-made.”
Although the main goal is to sell products, sellers also need to remember that selling will only be successful if you’ve established good relationships with consumers. Here are a few recommended ways to increase engagement and turn buyers into loyal customers.
An Amazon seller should always take advantage of the tools that Amazon provides to increase sales. Among those programs is Amazon Vine.
It is designed to generate high-quality, good reviews, allowing customers to make informed purchasing decisions. After joining the program, you provide products to a trusted group of reviewers, known as Vine Voices, who receive the items for free and, in return, share their honest feedback.
To participate in Vine, sellers must have a Professional selling account, be eligible for FBA products, and be part of the Amazon Brand Registry or offer generic items.
Show that you genuinely care about your customers when you see 1-star ratings and negative reviews. Acknowledge their concerns, explain how you’ve fixed the problem, and reassure them it won’t happen again.
Reach out through the Buyer-Seller Messaging Service to offer personal support and help resolve the issue.
When you boost conversion rates, you generate more sales. And with more sales, you strengthen your social proof, as happy customers are more inclined to write positive reviews for your offerings. Some of the best practices include:
As an FBA seller, you might see yourself eventually selling your business down the line. Keeping your competitive advantage gives you the chance to maximize the selling price of your company. Talk to the brokers at WebsiteClosers.com to know how you can make the most out of the exit. Call now!
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