The target is a BRANDED, TRADEMARKED, eCommerce Retailer in the Home Décor & Outdoor Furnishings markets. The company manufactures its Own Brand of luxury throw pillows, faux fur throws, blankets, bedspreads, and outdoor cushions. This business sells direct to the consumer through its branded Shopify Website, as well as Amazon.com and via other major sales platforms including Etsy, Walmart, Wayfair, Overstock, and Houzz.
Enjoying a high returning customer rate in terms of buyers, this online business enjoys an above average $230 average ticket value by smartly offering neatly packaged bundle offers, highly attractive cross-sells in related verticals, and variants/options covering over 500 fabric designs, sizes and color options bringing total SKU count to well over 20,000, all well diversified, without any real concentration. This Internet retailer is head and shoulders above its competitors in so many ways and has established itself as a segment leader on a large number of online websites.
Built primarily around a rock-solid 5-Star Amazon Seller Central Account, the product line has earned 99% positive lifetime feedback with great reviews on every SKU, as well as multiple Amazon’s Choice Tags. Adding Seller Fulfilled Prime products to Amazon and expanding internationally by way of Amazon and its FBA shipping options, which open up channels and markets in Australia, Japan, the EU and elsewhere, will be an easy addition for new ownership right out of the gate thanks to the power of a clean Amazon Seller Central account. With lifetime ratings of 5 Stars on Etsy as well, this diversified retailer has proven exceptional reach on some of the most socially salient channels for this market. Niche-specific expansion opportunities abound – new sales channels such as RueLaLa, and TouchofModern, as well as Wayfair sister companies such as Joss & Main, Burch Lane, and All Modern – all of which stand to build the brand’s presentation and capitalize on fully marketing the entire SKU lineup wherever possible, to even larger demographic spreads.
Setup on a “Just in Time” manufacturing system to maximize inventory turns and minimize OPEX, this business produces on-demand, and ships orders direct to customers when it is received. As products are made on a just-in-time basics, fabric is not ordered until the order is received thus requiring only a small warehouse for storage. Strong supplier and vendor relationships are already established as fabric is purchased from designer showrooms and US-based importers.
With operational SOPs in place and running smoothly, this is an excellent opportunity for a new owner to transition smoothly into this powerful business. Priced to sell, this is an opportunity not to be missed as its currently qualified for SBA Financing – this means that qualified buyers can acquire this great company for as little as 10% down. Only $50,000 down to own a business throwing off over $140,000 in earnings – that is a tremendous ROI opportunity.
