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Reviewed By Jason Guerrettaz

Written By Izach Porter

Published December 14, 2015

Updated January 28, 2025

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Super-Efficient Tips to Increase Social Media Traffic

Social media is relatively new, of course, and you want to make the most of it with your blog content and twitter feeds. The ultimate goal is to attract readers (which will hopefully, in turn, turn out to be customers), so you need to arm yourself with as much information as possible about not just creating great blog content, but also how to distribute it properly to reach the maximum audience.

  • Images are so important to social media, there are more retweets and shares when content is accompanied by an image. The beauty of images is you can create as many as possible for the same content!
  • Fragment your content up into individual pieces like the headline, statistics, quotes, images, questions, etc., and use each individual piece as a lead . the whole post through links. Add different images to each piece and you’ve just “buckshotted” your blog content.
  • Create UTM parameters to track the performance of a certain post. Every social media platform has its own UTM value, so that Google Analytics can give you accurate performance information for each specific post.
  • #UseHashtags! By using hashtags you can increase engagement and get your content retweeted more readily!

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Understanding Your Current Social Media Performance

Social media performance is all about measuring how efficiently your online presence meets your established marketing goals. It’s also about measuring how effectively your brand interacts with its followers. The higher the engagement, the more likely you are to achieve your marketing objectives.

Tracking the performance of your social media accounts gives you a better idea of your followers’ perceptions of your business and insights into what aspects of your marketing plan need improvement.

So, it’s important to always monitor your Social Media performance! To begin, here’s what you need to do.

First, set social media KPIs, or your goals for what you want to accomplish out of your social accounts. That could include growing your base of followers, increasing brand awareness, getting feedback from buyers, etc.

Next, begin tracking your social media metrics on:

  • Awareness
  • Customer service
  • Engagement

Adjust your list as needed to your established KPIs.

Measuring your social media reach means looking at the total number of unique users who have visited your platform and reviewed your content. That gives you an idea of your potential audience size while also enabling you to determine what content and campaigns get the highest visibility. You can use that information to maximize your brand’s exposure.

You can learn what content resonates most with your target audience, what your customer demographics are, how effective your social media campaigns are, and which trends positively impact your brand visibility.

Social media reach is easy to measure through platforms such as Instagram, X, and TikTok, which provide reach data for each post. There are also more advanced media monitoring tools available that will follow both your social media and your other content such as blogs or podcasts, providing insightful data on both.

 

How Can You Optimize Your Social Media Profiles?

There are well-established methods of social marketing that will help you gain followers and boost engagement, essential for using this key marketing tool to drive sales higher.

Some of the generally accepted best practices enable you to:

  • Attract higher levels of traffic
  • Boost engagement with visitors to your platforms
  • Increase conversions

One of the most assured methods is by using engaging visuals. That’s the ideal way to make a strong first impression on visitors. High-resolution images are going to make a significant difference in how people perceive your platforms. That same is true about your company logo, which should also be memorable, and your cover photo. Every visual you post on your social platforms should encourage visitors to check out more of your page.

Next, ensure you have well-written bios and descriptions of your business and products. Be certain to include popular SEO keywords related to your brand. That’s a key aspect of optimizing your social media profiles. Include the most important information in the first 140 characters, which is what appears in search engine results.

It’s also important to link your website to your social platforms and ensure the website you link to is optimized for mobile.

You also want to highlight your social media presence as often as possible. That can include links to your social platforms on your website, mentioning them in email newsletters and your email signatures, and having links to those platforms in your blog posts. Add social buttons such as Facebook’s Like to each blog, enabling your readers to share your content with their friends and followers.

 

How Can You Create High-Quality Shareable Content?

The competition for creating shareable content has gotten fiercer in recent years. That means a key to cutting through the major clog of social media content sharing. You want to offer your readers the best possible content, posts that grab your followers’ attention and are strong enough that they naturally want to share it with others. Ensuring your content is first-rate will give you an increase in:

  • Shares
  • Online Traffic
  • Follower engagement
  • Leads being generated

Another challenge for companies using social media platforms is that increasingly, the best-performing content on sites such as Instagram comes from influencers rather than brands. You’re also going to have a lot of competition from rival brands. However, there are still proven tactics for creating highly shareable content for your brand.

Start by doing your research. Look at what’s getting shared now. What kind of trends do you see? Reviewing the posts getting the highest number of shares is ideal for learning what social media followers want to see. Make a note of the kind of content getting high engagement on social channels today, and also take note of what seems to be gaining no traction at all.

That high-engagement content can become a great inspiration for your posts, with an aim at getting increased levels of sharing. Of course, you want to be certain you take what competitors are doing and make it even better.

You should also invest in creating storytelling content. Followers very often relate to this kind of content, one that has a clear beginning, middle, and end that pulls people in. You want your content to be relatable, to focus on a problem your audience could be experiencing, and a solution (related to your products and services.) Starting with a problem and arriving at a solution is a smart approach to storytelling content.

 

How Can You Leverage Hashtags Effectively?

Hashtags still play a role in improving your social media advertising. Studies have demonstrated conclusively that the use of hashtags can help your brand’s social media reach and engagement. So, if you are using social media marketing, use hashtags often and effectively.

Again, a key place to start is by doing your research. Know the hashtags that work best for your brand, don’t rely just on popular hashtags but ones more specific to your brand and products.

Think of hashtags as having significant value as group social conversations over a particular topic. Visitors interested in the topic can find you more easily. Hashtags are also important because they’re on virtually every social platform. They connect your content to specific topics and themes. If your account is public, then your hashtags will be discovered by non-followers.

Best of all, hashtags are a free tool for finding new followers (and prospective buyers) and connecting with like-minded people, and they can be used for virtually anything, including promoting your products or services and starting conversations with new followers.

Having hashtags in your posts also helps you join ongoing conversations on social media that put your brand in front of new faces and help introduce your products and services to those people. This is a great way to boost engagement and brand awareness.

 

How To Increase Social Media Traffic

There are plenty of proven methods for increasing your social media traffic, which is virtually certain to drive your revenue higher. Those methods include:

  • User-generated content

USG posts are fun for readers, who become curious to learn what other followers like themselves think about your platform. You’re helping followers connect, which is an effective means of growing your social media audience.

  • Crowdsourcing

Find ways to get a large group of followers to send information and opinions to your business through social media or smartphone apps. Ask followers to share photos, videos, and stories related to your brand and products. This is a great way to attract more followers.

  • Run contests

Social media contests that include giveaways can be great fun and can pull followers right in. One option is to host the contest or giveaway on your website, and then promote it on social media posts, asking followers to visit your website and click on the link to your social media accounts. Alternatively, you can post the contest on your social media sites and give visitors the ability to enter if they follow your brand account. They could also enter by liking one of your posts or tagging one of their followers about the content.

  • Behind-the-scenes content

A great way for brands to demonstrate how authentic they are is to give them behind-the-scenes content. That can include introductions to your office, your employees, etc. Give them a sense of the people behind the business, and what their values are, which encourages your followers to relate to them.  

  • Optimization

Remember to optimize your social media profiles for SEO. That includes optimizing your images and videos for mobile devices and for keywords that help bring people to your website and social media platforms. Be certain your visuals are not slow to load, which can be a big turnoff to viewers. You should also use hashtags strategically so that it makes your content easier to find, and include relevant keywords in your profile name, bio, and page titles, particularly branded keywords that help fans find you.

 

How To Post Consistently And At Optimal Times

Posting consistently on social media is important. Consistency is a signal to your followers that your page is always worth visiting. Consistency is key.

Here are some tips to help you post more consistently on social media.

A lot of businesses post regularly but don’t have a genuine strategy in place. It doesn’t have to be complicated, though.

First, decide how often you want to post on social media. That’s how you start establishing consistency. Let’s say you decide to post once a day, or 5 times a week. Stick to that schedule. Focus on the social media channels you think will work best for your brand.

Next, determine in advance a strategy for what you want to post. Social media strategies planned in advance, with an understanding of what appeals to your followers and customer demographics, will draw newcomers. Rather than posting randomly, plan out what you want your followers to see. Have your social media team hold some sessions to test ideas and settle on the best ones. Once you have the topics you want to promote, plan your content based on them.

Next, create a content calendar.  This is a must. This will help your social media team organize their concepts and get them pinned down onto a specific timetable. This is a superior way to manage your social media accounts to maximize their effectiveness.

Then, how best to schedule your posts? A smart way to do that is to schedule your posts in advance. Do your research. Determine which days of the week work best for your audience and give you the highest follower engagement. Insights and data you get from Facebook and Instagram can help you understand when you’re being most effective in your posting strategy.

Again, your top strategy should be to:

  • Decide how often you want to post
  • Plan your content in advance
  • Create a content calendar to get organized
  • Schedule your posts in advance
  • Be more consistent in the long run on social media.

 

How To Engage With Your Audience On Social Media

Since a robust social media presence is vital for attracting customers and remaining competitive, increasing engagement with your followers should be one of your top goals.

Success on social media is all about breaking through the noise and competition to reach your customers. Fortunately, there are some best practices to help you design social media marketing campaigns that speak directly to your target audience and boost engagement with your followers.

First, make sure you’re on the right social platforms, meaning the ones you know your customers are active on. You can check with Online reputation management services such as WebiMax to determine the right channels for connecting with your social media audience. These sites can evaluate your website and business goals, and then recommend which social media platforms are likely to be most beneficial.

Next, after identifying the best social platforms for your business, determine who your target audience is.  

It’s important to create compelling posts on your social platforms. If you’re not certain how best to create great content, consider hiring a social media manager.

In your posts, remember to:

  • Write headlines that grab readers’ attention
  • Use keywords in the post
  • Make the writing as accessible as possible
  • Include images in your posts
  • Add videos whenever possible
  • Use strategic hashtags

Most of all, know your audience. That’s going to help considerably, and so will inspire your audience with visuals. 

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