There is a large variety of digital advertising and marketing companies operating around the globe. We’ve sold a number of different business models in this space. They range from SEO, SEM, PPC to SMO and other paid media companies. digital advertising, also called internet advertising is when businesses leverage internet technologies to deliver promotional advertisements to consumers. digital advertising includes promotional advertisements and messages delivered through email, social media, online ads on search engines, banner ads on mobile or websites and affiliates programs.
Today, digital marketing is a whole different field than it was 10 years ago. It’s now highly driven by data and accelerated through targeted brand promotion through various technology tools. While the umbrella term, “digital marketing,” can include mobile apps, podcasts and other forms of digital media, the internet is the center of all tools and channels at a digital marketer’s disposal and this has tended to change rapidly over the years. A digital marketing agency is different from your traditional marketing agency in that they are typically focused on results-based marketing in the digital world. Measurable marketing and ROI is the name of the game.
A legitimate digital marketing agency doesn’t practice “spray and pray” marketing. Gone are the radio or TV spots and magazine ads. In their place comes a team of strategists, consultants, creatives, and developers that work together from the ground up to deliver quantifiable results.
A digital marketing agency is a brand-development and lead-generating engine. And because of this, digital marketing is at the heart of most company’s advertising plans, making digital advertising and marketing companies highly valuable if positioned correctly during the exit process.
Not only have we sold a large number of companies that fall into this category, we also use them every day for our own digital companies. We own and operate a large number of technology and internet companies, and through this ownership, we have built relationships with some of the largest players in the paid media and SEO space. Because of this, we are in a great position to represent clients in this space not just in the marketplace, but also to debt and equity providers in the background of an M&A deal who may need some inside analysis of a company during the diligence process at the board or steering committee level.
Our experience in the technology space and the fact that we’re a boutique firm focused solely on the tech and internet space allows us to proudly represent clients in this category with a high level of knowledge of the businesses we represent.
Please contact us today to discuss your particular business model so that we can identify a value range for your business, and create an exit plan that meets with your objectives.