Blogs, just like any other business, will take time before it takes off. But the best thing about it is that the formula for monetizing one is easy to replicate. Soon enough, you’ve built a network of websites that earn you money.
But have you ever thought of seeing what’s beyond those earnings? What most blog owners don’t know is that it’s possible to sell a blog at a price that could change their financial standing. If you want to have an idea of how to sell your blog, you came to the right place.
Selling your blog can be a rewarding step, but it requires careful preparation to make the most of your efforts. Here’s how you can get started:
When it’s time to sell your website, using the right platform can make all the difference. If “where to sell my blog” is what you’ve been wondering, online marketplaces and direct sales platforms like Flippa, Empire Flippers, and WebsiteClosers.com are excellent choices for connecting with serious buyers while avoiding unnecessary hassle.
Flippa is where buyers and sellers meet to close blog-for-sale deals. This online marketplace makes the process simple through verification of users’ identities. Transactions are secured through the implementation of escrow. Flippa also helps build credibility through features like “Super Seller” badges and social account linking, so buyers know they’re dealing with genuine sellers.
Empire Flippers takes it a step further with a service that guides you in the aspects of the selling process. They boast a worldwide network of buyers actively looking for acquisitions. In other words, you will eventually land a deal with an investor who’s willing to scale your website. Empire Flippers handles everything from vetting buyers to helping with negotiations, giving you peace of mind throughout the sale.
WebsiteClosers.com always aims to sell your website at your asking price and will smoothen the transaction for you. Their focus is to push the value further by assisting you will the following:
Their expertise establishes your website as a polished package that appeals to serious buyers, streamlining the transaction process.
Can I sell my blogger blog?
While you may own the content you’ve created, the blog itself is technically owned by Google. This is clearly outlined in Blogger’s Terms of Service.
For starters, Google reserves the right to modify or even shut down Blogger services without warning. This makes selling your blog risky for a buyer, as there’s no guarantee the platform will continue operating or that the buyer will have uninterrupted access to the blog.
Additionally, Google specifically prohibits reselling its services. This means you’re not allowed to sell or transfer ownership of your Blogger blog, even if it’s performing well and attracting significant traffic. Violating this rule could lead to your blog being taken down, which would jeopardize any potential deal.
Can I sell on my WordPress Blog?
Among the things that your website broker will tell you is to increase the ways the blog can earn money. Selling digital products is an excellent route to take. The good news is that if you own a WordPress blog, you can already use it for selling even without full implementation of an ecommerce solution.
Create a detailed plan for the following:
With a smooth handover process, you can help simplify finalizing the sale and make closing significantly easier.
If your blog is valued at approximately $100,000 or more, following a strategic process is essential to maximize its worth. Let’s break down the key steps to help you achieve the best outcome.
By staying prepared and open to collaboration, you can navigate this process with ease—and maybe even enjoy passing your blog to its next chapter.
When selling a blog, addressing legal and tax considerations is crucial to ensure a smooth and profitable transaction. Let’s break it down for clarity:
Smart online entrepreneurs would combine the power of affiliate marketing, ad revenue, and product sales to maximize what they can earn from their blogs. If you don’t have this system in place, it’s time to think of ways to expand the offerings on your blog further to increase its sale price. On the other hand, if your blog has multiple streams of revenue, you need to document and present them to potential buyers.
With a system like this, your priority will always be to focus on the aspect that brings in more profit. In other words, when selling a product on your blog, part of the operation is to look for potential leads and finally guide them through the sales process. New customers not only drive revenue but also play a key role in helping your business grow steadily over time. How do you present this information? Through a sales documentation that includes the following:
A widely used method to determine the sale price of a blog is through the standard valuation method. It takes into account the average monthly net profit by a valuation multiple.
For instance, if the average monthly net profit is $2,000 and the assigned multiple is 40x, the calculation would be straightforward: $2,000 multiplied by 40 equals a website value of $80,000. This can already be considered the sale price. However, the multiple isn’t fixed. Its value can fluctuate depending on market trends and the level of demand within the niche.
This valuation method, however, doesn’t take into account what you would consider your site’s other assets, namely:
For a blog owner to get realistic pricing – a sale price that considers not just the earnings but also the blog’s other merits – hiring a business broker is the way to go. With a third-party valuation, you get unbiased results on top of your blog being offered to qualified buyers.
One of the biggest advantages of selling a profitable blog is the opportunity to receive a significant payout upfront. For example, if your online business generates $1,500 per month through affiliate links and other revenue streams, that’s steady income—but selling your blog could bring in $18,000 or more in a single transaction.
For many blog owners, the question isn’t just, “Should I sell my blog online?” but rather, “What could I achieve with a larger amount of money right now?”
A lump sum from selling your blog might enable you to invest in a new venture, capitalize on a unique opportunity, or simply gain financial flexibility that monthly income can’t provide. Try exploring blogs for sale platforms and see how much you can sell your blog for and what more you can do to increase its sale price. Soon, you can turn your digital asset into an immediate windfall.
The value of your blog may decline over time. Acting now means you don’t miss out if market conditions take a turn for the worse in the future.
A good example happened in 2020 to blogs that earned affiliate commissions via Amazon. Most entrepreneurs focused too much on boosting their revenue when the eCommerce giant slashed the commissions without warning.
“After selling my blog, what comes next?”
The truth is that you need to think about transition planning before your blog’s sale. Operations should be less reliant on you. Furthermore, it should run on a system wherein the legwork is done by the team with little to no supervision by the owner. In other words, employees should conduct activities such as keyword research, writing, and publishing every blog post. When everything is in place, the business can continue even after the handover.
The seller should also sign a non-compete agreement to protect the blog’s place in the market. This way, the seller can’t start a new business that competes with the blog they just sold.
Aside from the blog’s credentials, social media accounts should also be handed over to the buyer. A smooth handover of the logins can be done through a password manager. With this tool, everything can be automated.
If you’re ready to let go of something you’ve built and can finally say, “I’m all set for selling my blog,” the next step is to make the actual preparations that will hit the sale price you want to aim for.
Here’s a recap of key selling strategies that will help you on your path to a successful sale:
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