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Selling A Service Business – How To Build Value And Increase Valuation

Selling a service business is one of the most challenging yet rewarding things that you can do as a business owner. After years of hard work building your company, it’s finally time to let a new owner hold the reins and lead your company into the future.

There are many kinds of service-based businesses that attract potential buyers. Staffing agencies, digital marketing services, SAAS (software as a service), and human resource staffers are just some examples that come to mind.

If you want to sell a service business, understanding how to build value while increasing your company’s valuation is crucial to your success. While service-based businesses have their own sets of criteria to evaluate their worth, finding the right balance between your actual worth and a potential buyer’s perception is crucial in setting up a successful business sale.


Important Things To Know When Selling A Service-Based Business

When selling a service business, all sellers have the same goal — to get the maximum valuation and return for their companies. However, an unrealistic assessment or valuation of your service-based business can lead to misunderstanding and conflict with interested buyers.
This could result in a halt in the negotiation, wasting the buyer and seller’s time and preventing the sales process from successfully moving forward.

Given that it’s extremely important to have an understanding between both buyers and sellers before any transaction can be made, an informed assessment of your company must be made before you sell a service business. Finding the right balance between what you think your service company is worth and what interested investors think of it is necessary before negotiations can move forward.

Here are some things that buyers need to know about your company before you sell your professional service firm:

  • Yearly sales and profits
  • Growth trends
  • Manpower and human resources
  • Scalability
  • Potential for expansion
  • Customer acquisition process
  • List of suppliers and vendors
  • Organic traffic (for websites)

Providing access to this important information is your responsibility as the seller and business owner. This is how you start building trust with your investors. Interested buyers will ask for these data before making an offer on your service company.


The Role Of Brokers In Selling A Professional Service Business

Selling a professional services business is not for everyone. Yes, you could be a great business owner and CEO, and you might know your company down to the last person. However, there are times when emotions are involved in selling a service company. This can sometimes compromise the integrity of the sales process.

For many business owners, selling a professional service business alone is not optimal. Not only will it place them at a huge disadvantage, but it will also take their attention away from keeping the business afloat and healthy before an interested buyer is found.

For this reason, consulting and hiring a professional business broker can help make the process so much easier. Businesses that sell goods and services need the guidance of experienced brokers to help connect them to buyers that align with their beliefs and values.

Professional business brokers are experts in finding qualified buyers that can take the reins off of your company. They can also help you prepare your service-based business for sale and make it attractive to interested buyers by planning a well-crafted exit strategy.

There are many other things that an experienced business broker can do for you. This includes preparing all the documents required for the sale, collecting the data of your company’s income and profits, reviewing your revenue acquisition, and negotiating terms in favor of your service company.


Selling A Service Company With Website Closers

Are you an owner of a business that sells services to others such as management services, marketing firms, travel agencies, supply chains, freelance graphic design, business services resellers, and customer support? Do you need help in selling a service business online? Then you need a trusted and experienced business broker like Website Closers to help connect you with the best buyers in your industry.

With years of experience under our belts, Website Closers is one of the most trusted names when it comes to selling a services business online. Since our inception, we have already closed thousands of deals that span between $100,000 to $50,000,000 in value.

Here are some reasons why we are considered one of the most trusted business brokers online today:

  • Highly-Targeted Buyer List

Through the years, we have built a highly-targeted list of website buyers from a myriad of different industries. From emerging SAAS companies and marketing agencies to traditional law firms and customer service providers, we can help you find the ideal customer who is willing to give your company the value it deserves.

  • Accurate Valuation

Bridging the gap between what you think is the right value of your company versus what potential buyers think of it is crucial to make a successful sale. The right valuation can attract more buyers to your listings and help you close a deal faster. Our experienced business analysts will evaluate your assets and give you an honest valuation of what your business is worth.

  • Adaptive Marketing

Here at Website Closers, we are business owners ourselves too. Thus, we understand the importance of SEO, social media marketing, and other adaptive marketing methods in bringing eyes to your listing. We can get your business in front of the right people, making it easier for you to succeed in closing out a deal.


Your Partner In Selling A Small Service Business

Here at Website Closers, we are your partner in selling a small service business. We have thousands of closed deals that you can check out to see the previous service businesses we have assisted through the years. Let us help increase your market value and prepare your business for an exit strategy, even before listing your service company for sale.

Contact us today and we’ll set you up for success. We’ll start with an assessment and evaluation to see how we can get the maximum valuation for your service based-company. Let us prepare your business by crafting a customized exit strategy so you can get a maximum valuation for your business when it’s already time to sell.

What are you waiting for? Let us help you sell your service-based business with a free consultation today.

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