If you’ve kept your business up and running, there is a moment you’ll inevitably face: your exit from your company. How do you go through with this time, effort, money, and emotionally consuming process? Written by Website Closers Founder Jason Guerrettaz, who has been on both sides of the deal table, The Broker’s Exit Guide is your handbook and definitive guide to making your business attractive to buyers so you can make an exit at max value.
The Broker’s Exit Guide is the ultimate blueprint for business owners, no matter which growth phase they are in.
It has insights from more than $2 billion in managed deal flow, giving you a behind-the-scenes look at how transactions actually unfold from initial planning to final closing. Rather than relying on theory, it breaks down what works in real deals—how to position your business, avoid common missteps, and make informed decisions when it matters most. By the end, you’ll have a practical roadmap not just for completing a sale, but for doing it in a way that protects your interests and sets up your next move with confidence.
Entrepreneurs who’ve just started their own business, those who are in the middle of growing it, and those who are already planning to exit. Basically, this is for all business owners at any stage. If you built something valuable and want to protect that value, The Broker’s Exit Guide book is for you.
It’s your “crush every closing book.” Not a theory-heavy walkthrough filled with abstract concepts, but a hands-on, practical toolkit you can apply at every stage of your exit. Written by attorney, business broker, and entrepreneur Jason Guerrettaz, who reflects his real-world deal experience in the business exit strategy book, he tackles what actually happens in a business valuation, negotiations, due diligence, and closing. Each chapter in this guide from a business broker book is built to help you take action, including:
Jason Guerrettaz combines the perspectives of an attorney, business broker, and entrepreneur to bring practical knowledge in his book about exit planning for business owners. He gained decades of experience in buying, selling, and brokering hundreds of businesses and, through his book, imparts his first-hand insights into what drives successful exits.
A serial entrepreneur himself, Jason understands the realities of building and selling a business. His combined legal and entrepreneurial background makes his perspective uniquely valuable for wonders formulating their exit strategy for small business owners, as it is a blend of deal experience and real-world ownership insight.
Under Jason’s leadership at Website Closers, the firm has represented companies totaling over $2 billion in transaction value. In other words, his business exit guide for entrepreneurs delivers true insights from real deals, real outcomes, and real money.
Operational Best Practices from Day One
Learn to operate your company from its early stages so it becomes an enticing acquisition target for investors, one viewed as a valuable asset that pushes valuation multiples higher.
Proven Strategies to Prepare Your Business for Sale
In this book about exit strategy for business owners, discover how to clean up financials and establish systems that create measurable value in your assets — enough to attract serious buyers.
See Your Business Through a Buyer’s Eyes
An excellent operator doesn’t equate to an excellent business seller. Learn how to bridge the gap between the two from this Jason Guerrettaz broker exit guide and position your company into an irresistible venture for investors.
Emotional and Mental Preparation for the Exit
Selling a business is not something an owner does every day. The years and effort spent make it emotionally and mentally straining. This book isn’t only about the practical side, but it also addresses you — the very person who brought the company to where it is today.
How to Avoid Costly Mistakes That Kill Deals
Aside from being a selling a business guide 2026, you’ll recognize the common mistakes that put deals to a halt, so that you can sidestep with ease and confidence and do what’s best for the success of the sale instead.
This how to prepare your business for sale book is about building a legacy, not just closing a transaction. Jason himself has spoken to countless business owners who wanted to sell technology business and other types of online businesses. They went from doubting whether to let go of the company they worked so hard to flourish into enjoying the rewarding post-sale life enabled by a transaction value that delivers both financial and emotional freedom. He imparts both the practical steps maximizing business value before sale and the emotional and mental side of handling the sale.
Available in Paperback and Kindle on Amazon
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Available on Amazon (Kindle & Paperback)
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